Projects
- Identity Design for The Orchestra Academy Hong Kong (TOA)We believe an effective logo should be simple and appropriate for the brand. The soundwave symbol does the job. It is highly recognizable due to it is universality. However, on the other hand, it is common and generic. To make it memorable and distinctive, we subtly embedded the abbreviation "TOA" of the brand into the symbol. This way, it can be placed comfortably onto its profile on social media channels, without losing its name. -- The Orchestra Academy Hong Kong, sponsored by Swire Trust u
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Work history
Creative DirectorVAR Studio
London, United KingdomFull Time
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Creative DirectorGrey Interactive
- Hong KongFull Time
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Education
BA(Hons) Graphic Design (visual Communication Interaction DesignRavensbourne University London
- London, United Kingdom