I have 6 years of marketing experience working internally for a range of B2C companies, including one that is a FTSE 100 and a UK based travel agent. I have been passionate about marketing ever since I left college to do an apprenticeship in Social Media for business at the age of 17 and have been developing my skills and experience in the sector ever since. As well as my professional experience working in marketing for a travel company, I am also a keen travel blogger and content creator over at @chloesbucketlists with over 10,000 followers across my online channels. I believe that this has given me a true understanding of how people consume travel online and what content really inspires people to purchase online. As well as my experience working with brands as a creator, I have also ran influencer campaigns in all of my previous roles. During my time at intu Lakeside I actually created and launched a blogger club to build relationships and host events for local influencers. Also in my most recent role as Social Media & Community Executive at Ocean Holidays I frequently ran events and campaigns with influencers and managed this from initial contact through to hosting and collecting stats and feedback for reports afterwards.
Projects
- Chloe's Bucket ListsIn 2017 I decided to turn my passion for travel in to a blog and instagram page. Since then I have organically grown the account to over 10,000 followers with an engagement rate of over 5%. I have worked with a number of brands in the travel and tourism industry on promotions including Visit England, The Balearic Islands, Klook, YHA Hostels and Greyhound Australia to name a few.
Work history
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Content CreatorChloe's Bucket Lists
United KingdomFreelance
In January 2020 I decided to take a career break and set off to travel the world to learn from new cultural experiences. From January-March 2020 I travelled around Australia and spent a week in New Zealand before having to come home due to Covid-19, leaving me unable to travel and out of work. In the time that I was away my passion for social media and blogging continued. I grew my travel instagram account to over 10K followers with great engagement and collaborated with many brands in the travel and tourism industry along the way. You can find me at @chloesbucketlists
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Social Media & Community ExecutiveOcean Holidays
- Romford, United KingdomFull Time
• Organic social media strategy across both B2C and B2B platforms
• Hitting monthly lead generation targets through Facebook and Instagram advertising
• Creating and implementing influencer strategy and brand awareness through bloggers and vloggers
• Responding to customer enquiries and providing online customer service.
• Copywriting for both the Ocean Florida and Ocean Holidays websites and printed collateral such as company brochures
• Generating monthly reports demonstrating how targets were met using social media channels (Engagement rate, lead gen, influencer activity etc.)
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Skills
- Social Media
- Facebook Advertising
- Campaign Planning
- Influencer Marketing
- Copywriting
- Blogging
- Instagram Advertising
- Facebook Insights
- Hootsuite
Education
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City and Guilds Level 3 Advanced Apprenticeship in Digital Marketing and Social Media3AAA Academy
- United Kingdom
Social Media for Business Level 3 Diploma
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ASThe Seevic College
- United Kingdom
Media Studies - Grade D
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Awards
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Best NewcomerOcean Holidays
In 2018 I won an award for best newcomer of the year at our staff awards party. I was in the running with over 50 other members of staff and won for my engaging social media content and the impact it had on customers and bookings.