Projects
- Powerade - change of directionOur challenge was to reposition a global brand for a European audience. We knew the current advertising and communications approach (serious, hard, sweaty exercise) wasn’t working. It was alienating the everyday athlete. We had to put the play back into playing sport. Our work fundamentally repositioned the Powerade brand. It drove a new overarching creative idea, tone of voice and visual identity for Western European markets. But what’s more, it became a catalyst to a fundamental product reform
- Pitta PatterA short film I wrote for the Reed film competition that won critics' choice. . . . . . Husband and wife duo Waleed and Karen run the family kebab shop. Waleed is more than likely infertile and the pressure to beget an heir is infiltrating their marriage and their business. And what is a family business without a family? Just a business.
Projects credited in
- This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo165
Work history
Creative Director of Film and Senior CreativeCheil
22 Lavington St, London SE1 0NX, UKFull Time