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I am an intelligent, passionate and highly organised person with excellent project management skills and an extensive knowledge of social media and digital marketing. Throughout my career I have worked on multiple high-level campaigns for large scale global events, as well world-famous musicians including Elton John, Foals, Royal Blood, Wiley and more. In my current role as Digital Marketing Manager at Easyfairs I am responsible for developing and instigating digital marketing campaigns for over 15 trade events around the world. This position has allowed me to bring about quantifiable change, helping the marketing teams to increase the efficiency and quality of their social media platforms, email marketing, websites and more. My expertise has brought into place best practices, innovative digital developments, increased RIO, understandable insights and focused KPIs. I am confident in my ability to develop innovative, digitally led marketing campaigns which engage with any audience and exceed sales and development targets. Added to this I am adept at using Adobe Photoshop, Illustrator, and Premiere Pro CC and have knowledge of XML, CSS and HTML coding, which allows me to take an active role in the creation of websites, apps and other creative assets.
Developing digital and social media best practices and campaign strategies for multiple global events, ensuring implementation from the various marketing teams Spearheading the development and optimisation for all show websites, including style, layout, content and SEO Developing effective tracking and reporting for all digital and social marketing activities (social media, website analytics, CRM and digital advertising) Developing KPIs for digital community performance Spearheading and designing creative content for use on digital channels, including artwork, GIFs and video Acting as an authority for various digital systems including CMS and CRM platforms, providing day to day technical support and training Working closely with the marketing teams team to ensure the most effective CRM campaigns Overseeing all digital advertising activity, providing recommendations on budget and providing weekly reports Actively seeking and implementing digital developments across various platforms Researching new developments and innovations in the digital and marketing landscape, providing competitor analysis and recommendations Actively seeking out and developing relationships with new digital partners
Developing and executing a long term digital strategy for Sir Elton John, including social media and streaming channels, web builds and CRM Working closely with label executives, live promoters and key partners (including EJAF) to advise and deliver on strategic and innovative digital marketing campaigns Creating and implementing an 18 month social media campaign and content calendar Project managing the briefing, build and maintenance of all artist digital touch points, including official sites and mobile destinations Spearheading and designing creative content for use on digital channels, including artwork, GIFs and video Overseeing the e-Comms team to ensure the most effective CRM campaigns Writing editorial articles for official websites, utilising CMS platforms Developing KPIs for digital community performance Providing detailed analysis and recommendations based on Sir Elton John’s digital performance (weekly insights, demographics, highest performing content) Researching new developments and innovations in the digital and marketing landscape, providing competitor analysis and recommendations Actively seeking out and developing relationships with new digital partners Spearheading more efficient practices within both the digital and marketing teams
Working closely with promoters, agents, label executives, venues and artist managers to advise and deliver strategic and innovative digital marketing campaigns Creating and overseeing the strategy and social communication timelines across both venue and artist channels Working alongside ticketing agencies to ensure the highest visibility and promotional potential for each show Working with external PR companies to develop effective PR campaigns for artists and shows Working closely with venues, artists and ticketing agencies to develop strong CRM campaigns Overseeing the creation, maintenance and strategy for Music Plus Sport’s social platforms Commissioning and project managing the development of creative tools, content and marketing materials Project managing the development of key promoter partner websites, including design, build, content upload and SEO Writing editorial articles for key promoter partner websites, utilising CMS platforms Working with media agencies to strategize and book both online and offline advertising Working alongside the Marketing Director to plan marketing budgets Researching new developments and innovations in the music marketing landscape Actively seeking out and developing business relationships with new ticketing platforms Spearheading more efficient practices within both the digital and marketing teams Monitoring key consumer insights and providing reports on all campaign activities undertaken via weekly documents and internal meetings
Working closely with Warner Music’s marketing teams, artists and artist managers to advise and deliver strategic and innovative, digitally focused marketing campaigns Working alongside Marketing Managers to plan digital budgets Planning and facilitating digital commercial and promotional strategies for artist campaigns across fixed line, offline, mobile, gaming and other digital platform. Overseeing all digital promotion campaigns within my allotted roster, working closely with the promotions team Researching new developments and innovations in the digital landscape Actively seeking innovative solutions to compliment traditional marketing plans Working with the label CRM head to ensure CRM is integrated into all artist campaigns Project managing the briefing, build and maintenance of all artist digital touch points, including official sites, social networks and mobile destinations Commissioning and project managing the development of creative digital tools and content Using consumer data and research to identify new opportunities and approaches with the view to implement this within the marketing and promotions teams Managing relationships with 3rd party sites and partners in order to secure high value profile for my roster Working alongside the sales team to ensure the highest commercial and promotional potential for each campaign Working closely with the Account Managers for streaming services in order maximize my roster’s visibility and commercial potential Spearheading the use of more efficient digital practices within both the digital and marketing teams Providing reports on all campaign activities undertaken via weekly documents and in internal meetings