Chloe Dunford

Digital Marketing Manager

FollowUnfollow

Join our Pro Plan to message Chloe

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Skills

 

  • Marketing PR
  • Music
  • Copywriting
  • Digital Print Advertising
  • Project Budget Management
  • Social Media Analytics
  • Social Media Assets
  • CMS Platforms
  • Adobe Creative Suite CS6
  • Digital Social Media Strategy
  • Digital Maketing
  • CRM Marketing
  • Digital Asset Design
  • Office and Mac

Work history

2016

Digital Marketing Manager

Music Plus Sport

Jan 2015 - Mar 2016
  • • Working closely with promoters, agents, label executives, venues and artist managers to advise and deliver strategic and innovative digital marketing campaigns • Creating and overseeing the strategy and social communication timelines across both venue and artist channels • Working alongside ticketing agencies to ensure the highest visibility and promotional potential for each show • Working with external PR companies to develop effective PR campaigns for artists and shows • Working closely with venues, artists and ticketing agencies to develop strong CRM campaigns • Overseeing the creation, maintenance and strategy for Music Plus Sport’s social platforms • Commissioning and project managing the development of creative tools, content and marketing materials • Project managing the development of key promoter partner websites, including design, build, content upload and SEO • Writing editorial articles for key promoter partner websites, utilising CMS platforms • Working with media agencies to strategize and book both online and offline advertising • Working alongside the Marketing Director to plan marketing budgets • Researching new developments and innovations in the music marketing landscape • Actively seeking out and developing business relationships with new ticketing platforms • Spearheading more efficient practices within both the digital and marketing teams • Monitoring key consumer insights and providing reports on all campaign activities undertaken via weekly documents and internal meetings

2014

Digital Marketing Manager

Universal Music Publishing

Apr 2014 - Dec 2014
  • • Working closely with UMPG’s A&R team, sync team, artists and artist managers to advise and deliver strategic and innovative, digitally focused marketing campaigns • Working closely with the Senior Digital Marketing Manager, sync team, international territories and website developers on the expansion and improvement of UMPG Songs (a critical online company tool) • Project managing the development of key UMPG websites, including design, build, content upload and SEO • Providing training and support to international territories on the use of UMPG Songs and CMS platforms • Overseeing all CRM initiatives for UMPG UK and Ricordi Berlin (Classical music division) • Project managing the brief and build of online marketing tools, including advertisements and EPKs • Working alongside the Senior Digital Marketing Manager to plan digital budgets • Writing editorial articles for key UMPG websites, utilising CMS platforms • Overseeing the creation, maintenance and strategy for UMPG UK’s social platforms • Personally designing and creating bespoke presentations using PowerPoint and Prezi in order to pitch for publishing business and secure prestigious artists • Researching new developments and innovations in the digital landscape • Spearheading the use of more efficient digital practices within the company • Providing reports on all campaign activities undertaken via weekly documents and in internal meetings

2014

Digital Marketing Manager

Warner Music

Jul 2012 - Mar 2014
  • • Working closely with Warner Music’s marketing teams, artists and artist managers to advise and deliver strategic and innovative, digitally focused marketing campaigns • Working alongside Marketing Managers to plan digital budgets • Planning and facilitating digital commercial and promotional strategies for artist campaigns across fixed line, offline, mobile, gaming and other digital platform. • Overseeing all digital promotion campaigns within my allotted roster, working closely with the promotions team • Researching new developments and innovations in the digital landscape • Actively seeking innovative solutions to compliment traditional marketing plans • Working with the label CRM head to ensure CRM is integrated into all artist campaigns • Project managing the briefing, build and maintenance of all artist digital touch points, including official sites, social networks, mobile destinations • Commissioning and project managing the development of creative digital tools and content • Using consumer data and research to identify new opportunities and approaches with the view to implement this within the marketing and promotions teams • Managing relationships with 3rd party sites and partners in order to secure high value profile for my roster • Working alongside D2C and sales teams to ensure the highest commercial and promotional potential for each campaign • Working closely with the Account Managers for streaming services in order maximize my rosters visibility and commercial potential • Spearheading the use of more efficient digital practices within both the digital and marketing teams • Providing reports on all campaign activities undertaken via weekly documents and in internal meetings

Education

2007

Music Technology Innovation

De Montfort University

Aug 2004 - May 2007