About me
A diligent and engaging marketing professional with 8 years’ experience across digital marketing, e-commerce and CRM within destination, fashion and luxury beauty brands. Passionate about creating strong and effective digital content alongside turning data into actionable insights to achieve brand and business goals.
Work history
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Digital Marketing ManagerNew West End Company
- London, United KingdomFull Time
Working across a vast portfolio of brands and on a programme of world-class events and campaigns, I managed all digital marketing activity for London's West End to drive global profile, footfall and sales through consumer marketing and a loyalty programme.
UK/ROW Digital Marketing ManagerSweaty Betty
- London, United KingdomFull Time
Working in the performance marketing team, I managed digital marketing activity for the UK & ROW (excl USA) with key responsibilities including:
- Development, execution and optimisation of all digital marketing strategies across PPC, Paid Social, Display, SEO, Affiliate Marketing, Paid Influencers and Partnerships
- Budget responsibility
- Analysis and reporting of all digital performance, presenting back to Directors and wider business.
- Working with the CRM team on email marketing, retention strategies, database growth and customer analysis
- Implementation and management of global e-commerce optimisation tools
- Management of Digital Marketing Executive
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Skills
- Digital Marketing
- CRM Marketing
- Brand Marketing
- Content Creation
- Direct Mail
- Social Media Management
- Influencer Marketing
- Website Management
- Brand Partnerships
- Adobe Photoshop