Projects
Work history
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SENIOR WOMENSWEAR DESIGNEROUTLINE LONDON
London, United KingdomFull Time
Under the company’s creative vision I have worked building the DNA of a young start-up company, I work closely with the Managing Director to efficiently deliver strategic design direction and create commercial and directional designs consistent with the brands aesthetic and I am responsible for designing x4 contemporary womenswear collections per year through completing comprehensive research to support colour, trend, fabric, trim and product direction while adhering to the range plan, budgets, and critical path. I work cross-functionally, engaging with product developer, technical, sales and merchandising teams and lead fittings on a weekly basis for toiles and prototypes and brief external freelancers to ensure each collection is realized to its full potential. Through analyzing existing sales data to develop and understand the customer needs and expanding the product range into new categories.
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WOMENSWEAR DESIGNERAQ/AQ
- London, United KingdomFull Time
Responsible for executing the brand vision through all Womenswear product at AQ/AQ, including 4 collections
of 120 pieces per year and a range of footwear and accessories. I worked closely with Creative Director developing each season from research and initial concept building, fabric developments and sketch selection. While utilizing consumer insight and exploring new materials, processes, and technologies to deliver innovative products to market that meet consumer needs. My final collection for the brand exceeded the wholesale target by 150%. Through developing styles predominately in-house I have strong experience in drape experimentation and working with in-house pattern cutters. While also managing the design team to ensure tech packs are submitted to the factories according to the critical path and range plan. My role also required traveled to Hong-Kong and China biannually to visit manufacturers for development and fabric sourcing.
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Skills
- Draping
- Sketch
- Research
- Trend Forecasting
- Art Direction
- Creative
- Mood Boards
- Product Development
- Product Design