About me
Highly creative designer with 3+ years of experience in the fashion industry, working for a range of RTW London based brands including Heretic Nine, House of Sunny, The Clck, Ashley Williams and more. Experience designing across jersey, wovens, denim, knitwear, swim and soft accessories as well as across print and graphic design. Expertise in concept design for collections and taking styles from initial concept, through development and into the market. This includes creating mood boards, trend & colour analysis and creating detailed technical packs. Priding myself in having extensive knowledge of adobe programmes, constant up-to-date trend & market awareness and being an ambitious creative communicator. Design experience in both women’s and menswear with the main focus and ambition to create contemporary, trend-led, design focused product.
Projects
- Towel Holder DesignSome of my favourite images of the towel holder accessory I designed for HOUSE OF SUNNY SS20 collection. Working on this range was my first time designing accessories. I still love looking back at these images as it’s the first time I saw my designs available to buy on a brand I love’s e-commerce site.
- Heretic Nine SS23 DesignsThe day breaker co-ord. One of the denim sets I designed for Heretic Nine’s SS23 collection, entitled “Daybreakers”. The set is made up of a dark grey wash pleated mini skirt and wide leg baggy jeans, which can be styled together or separately. When designing this collection last year, I was beginning to see the emerging trend of layering skirts over trousers, and wanted to design a set that was purposely created to be styled in this way. An easy, accessible way for the gen z customer to play
- Heretic Nine SS23 DesignsOne of my favourite pieces I designed for Heretic Nine's Spring/Summer 2023 collection, entitled "Daybreakers". This matching cotton shirt and tie tattoo print set was inspired by a shirt and tie set I picked up at a vintage fair, tattoo culture, my love for print placements and one of fashion's favourite colours right now, bubblegum pink. Artwork also designed by myself �
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Work history
Assistant Designer MenswearASOS
London, United KingdomFull Time
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Womenswear DesignerSelf Employed
London, United KingdomFreelance
Clients include Paper Theory, The Clck, 23 Lavish London, Excellence Clothing, Fetlox, Foxx Equestrian, Kruz London, Lusso Apparel Equestrian, Shah The Label, Truffle Bikinis, Ubere Mama and more.
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Skills
- Adobe Creative Suite
- Technical Design
- Trend Forecasting
- CAD Drawings
- Technical Specification
- Garment Construction
- Research
- Communication
- Design Development
- Concept Boards
Education
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Summer Creative CampChina Academy of Art
- Shanghai, China
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BA Hon(s) in Fashion Design, WomenswearMiddlesex University
- London, United Kingdom
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Awards
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Ede & Ravenscroft Award for Outstanding AchievementMiddlesex University