Projects
- Adidas HatersWe reframed the brand's role from kit maker to supplier of confidence. Players need full confidence to play at their best, and abuse from opposing fans & players chips away at that. Our answer? To embrace the abuse. To turn the negative comments into motivation. To recognise that the hate was actually a sign that you were doing something right…
- Philips CarouselTo promote their 21:9 TV, Philips wanted to own the proposition ‘Cinematic viewing experience’. We could have made a movie and put it in a site, instead, we put a site in a heart stopping, visually sensational movie that worked as one continual looping tracking shot that made you want to watch over and over again. Voted best commercial of the decade in Adweek
- Philips. Wake up the townPhilips faced a challenge. People had heard of the Wake Up Light, but they still weren’t sure how it worked, or if it worked. To prove its effectiveness, we went to the most Northern town in the world, Longyearbyen, and gave away over 200 lights to townsfolk to get them through 6 months of darkness. We asked them to record their progress using social media, and made several documentaries about their lives with award winning director Doug Pray. Why talk about a product when you can show it working for real?
Work history
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Creative, Copywriter, StrategistPolaroid Originals
- Amsterdam, NetherlandsFreelance
Helping Polaroid Originals find their voice, connecting a classic brand with a new audience through innovative strategies, copy, storytelling and ideas.
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ECDIsobar Netherlands
- Amsterdam, NetherlandsFreelance
Running creative/strategy teams. Developing creative platforms, content ideas and digital solutions for a broad range of global clients: - Adidas, Netflix, Footlocker, Coca-Cola, ABI Inbev (Leffe, Hertog- Jan, Jupiler), Ujet (e-scooters.)
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Skills
- Copwriting
- Creative Direction
- Content
- Branded Content
- Strategy
- Art Direction
- Creative Advertising
- Experience Design
- Marketing
- Digital
Education
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2:1 BA Media and CommunicationsUniversity of Greenwich
London, United Kingdom