An award-winning creative leader and storyteller, with 19 years experience in advertising, innovation and branding. I help brands find their purpose, voice and organising narrative - connecting this to culture through content, advertising, experience design and marketing.Locked Pro Plan feature
Helping Polaroid Originals find their voice, connecting a classic brand with a new audience through innovative strategies, copy, storytelling and ideas.
Running creative/strategy teams. Developing creative platforms, content ideas and digital solutions for a broad range of global clients: - Adidas, Netflix, Footlocker, Coca-Cola, ABI Inbev (Leffe, Hertog- Jan, Jupiler), Ujet (e-scooters.)
Creative Director on Microsoft and Various pitches.
Acting ECD on pitches and live projects.
Acting ECD helping with agency positioning and pitches.
Creative Direction and Copywriting on pitches and existing clients including Alfa Romeo and Samsung.
Leading a team of 90 creatives and 50 designers - delivering TV advertising, Content, Digital & Innovation, Print & OOH for an extensive portfolio of clients including Samsung UK & Global, Mini, Shell, Barclaycard, Britvic, Adidas, Philips and Diageo.
Running the digital arm of DDB London and joint ECD VW Global. Clients also included Guinness, O2, Sony, Adidas Originals and VW UK.
Board level creative leader jointly responsible for growing the agency from 30 to over 100 people, winning new business, winning numerous awards and putting Tribal Amsterdam on the international advertising map. Clients included Philips Consumer Electronics, Philips Lighting, KLM Dutch Airlines, Volkswagen, Unilever Ice cream, P&G/Gucci Fragrances and Heineken.