About me

I have over 25 years of experience nurturing business transformation through unique sales, marketing, and product strategies. I am a dedicated digital leader with experience fostering growth across diverse verticals like finance, e-gaming, retail, travel, and education. I have had the privilege of working at client-side, agency-side and Google, building, leading and mentoring teams to deliver and accelerate data-driven business success. I get 'Fire In The Belly' when no two days are the same, and I am able to build the strategic vision as well as get my hands dirty with delivery.

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Work history

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Managing Director / Chief Growth OfficerSupporting Education Group
Apr 2021 - Dec 2022London, United KingdomFull Time
Sitting on the Exec. board, I designed S.E.G.'s first-ever B2C EdTech and private tuition offering. This ranged from deep research of the marketplace, building and implementing the business and revenue growth strategies, developing a transformational marketing approach, securing £5M backing from SEGs PE investors and hiring, leading and mentoring a crack team of 50+ across marketing, sales, data science HR and operations.
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Chief Operating OfficerClick Digital Marketing
May 2020 - Sep 2020London, United KingdomFreelance
Putting people first, I designed and built a fast paced and dynamic start-up digital marketing company, investing in the growth of digital marketing, digital training and influencer management across 13 African countries. After agreeing £1.5M in funding, I was responsible for designing the working business model, hiring the senior leadership team, developing the products and developing partnerships that would allow Click to bring a unique spectrum of digital marketing, training and influencer management to multiple African countries.

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Skills

• Business Strategy
• Marketing Strategy
• Financial Forecasting
• Digital Transformation
• Digital Strategy
• Business Development
• Brand Strategy
• Storytelling
• Leadership
• Buisness Mentoring

Education

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BSc (Hons)University of Abertay
Aug 1994 - Sep 1998Dundee, United Kingdom
Psychology with Computing 2:1