About me

A creative with a cool head who uses comprehensive data to inform decision-making and deliver best-practice performance marketing. Effective in a structured, collaborative team environment with solid cross-channel communication. Agency and in-house experience with a focus on Retail, eCommerce and Events. Demonstrable track record of delivering expert Social Paid Media campaigns and strategy. Opportunities to work in electronic music and events highly desirable.

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Work history

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Digital Marketing ManagerFRUITÉ
Jul 2016London, United KingdomFull Time
Key achievements: • TimeOut and Peckham Festival collaboration for launch in September 2016 • Paid social performance (average £0.09 per event response) • Supporting community initiatives and advocating LGBTQ+ human rights ☻ Event curation & promotion. ☻ Social Media Strategy. ☻ Community Management. ☻ Paid Advertising (social). ☻ Digital PR & Communications. ☻ Artist/venue liaison. ☻ Lighting design. ☻ Branding, logo & artwork design. ☻ DJ.
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Digital Marketing SpecialistDan Murphy's
Feb 2018 - May 2019Sydney, AustraliaFull Time
Reporting to Performance Marketing Manager, responsible for planning, briefing & implementation of paid media (Social, Display, SEM, Affiliates). Key areas of expertise: data management, social paid media & social optimisation. Key achievements: • End to end project management of Father’s Day Instant Experience: (4.4% CTR, avg. view time 35 secs) • Facebook Chatbot initiative and project management • Technical understanding, management of tech projects (Google Feeds, APIs) • Event coordinator for Sydney Mardi Gras 2019 & Melbourne Midsumma Carnival 2019 • Social Customer Care team leader, personal commendation from Faye Ilhan (GM) for consistent ToV ☻ Social Media strategy & planning. ☻ Creative briefing and asset production management. ☻ Social, Display ad implementation (FB, Insta, Snap, YT, DCM). ☻ SEM briefing (third party agency). ☻ Ad performance & optimization. ☻ Audience creation & segmentation. ☻ Organic strategy. ☻ Social event coordinator (Midsumma Carnival). ☻ Social listening (Brandwatch). ☻ Customer Care team management (Sprinkr). ☻ FB Chatbot management. ☻ DMP management. ☻ Digital automation ☻ Reporting & analytics. ☻ UX. ☻ Brands: Dan Murphy's, WineMarket, Langton's.

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