About me
I am a vastly experienced marketing and media professional with a proven background in leading the creation and execution of through-the-line brand and communication strategies for companies and organisations across a variety of sectors. Currently, I am Interim Head of Content at London Business School and oversee the strategic creation, production and delivery of a multi-channel and fully integrated marketing plan building towards a brand relaunch in mid 2019. I am also a content director for an affiliate and PPC digital marketing brand and, while Head of Creative and Content at Europe's largest content marketing agency, formulated award-winning media strategy and joined-up multi-media content plans for firms such as Bentley, Burgess Yachts, Blackrock, EY, Euler Hermes, Grant Thornton, the Chartered Institute of Management Accountants, the Institute of Directors, Fujitsu, Thomson Reuters, Sainsbury's, Weight Watchers and UBS. I also organise and host webinars, podcasts and events, and am an experienced and award-winning print and digital editor, journalist and writer who has worked at some of the UK's most prestigious national newspapers.
Work history
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Head of ContentLondon Business School
London, United KingdomFreelance
In my current role, I am leading the strategic creation and development of a fully integrated content marketing plan for one of the world’s leading business schools. Working on a freelance basis, I give creative direction to a team of 15 in-house writers, designers, videographers and digital producers as we build towards a complete brand relaunch and ensure all aspects of our communications and marketing output are aligned to achieve strategic business objectives.
My role includes:
• The creation of a fully integrated multi-channel digital content strategy
• Overseeing the strategic thinking driving a complete brand relaunch
• Communicating brand strategy objectives to the marketing and communications department and to stakeholders within the wider business
• Leveraging industry leading events, research and thought leadership to improve student acquisition and alumni gifting
• Implementing paid media, search, social and email campaigns
• Creating alignment between a content marketing output and wider advertising strategy
• Managing the teams responsible for the day-to-day creation of data-driven media assets
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Director of ContentAccaDoo Ltd
London, United KingdomFreelance
In this role, I direct the brand marketing strategy and content development for an umbrella company that operates a number of affiliate marketing and PPC websites in the sports betting space. I formulate highly successful SEO and social media strategies, drive the creation of award-winning content from a team of digital creatives, manage relationships with key strategic business partners and ensure all sites are aligned around a common marketing purpose and business objectives.
My role includes:
• Developing an integrated multi-site content strategy
• Creating and overseeing a fully integrated marketing calendar
• Reporting to board level on acquisition targets, ROI and budgeting.
• Leading a team of digital creatives in the production of content
• Managing relationships with brand partners and key strategic clients
• Being a brand guardian and the last line of quality control
• Recruiting creatives and digital natives to join our team
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Strategic Planning
- Digital Marketing
- Copywriting
- Strategy
- Brand Management
- Content Generation
- Content Marketing