I'm the Marketing Manager for New Zealand's most popular free-to-air television channel and TVNZ's offerings on paid platforms. I have a passion for developing brands and campaigns that really excite our audience. I love TV.
Writing creative briefs for all TV2 promos and approving all promotional output. I worked to a senior level, and was trusted to run high-profile campaigns. Highlights include the massive 20th anniversary campaign and media event for our flagship show Shortland Street; relaunching hit drama Go Girls with a new cast; helping to build reality show My Kitchen Rules into the number one show in NZ in TV2’s trading demographic. I have a specific interest in engaging digital creative and bespoke social content. I worked on the team that wrote and implemented TVNZ’s social media policy and I oversaw the TV2 Twitter and Facebook accounts (the latter of which is the most highly engaged broadcaster page in NZ). Performance: In my first year in the role I was nominated by my colleagues for the NZ Marketing Awards Rookie Marketer of the Year and reached the finals. In performance reviews I was recognised consistently as one of the top performing team members from the business..