As an executive and marketing strategist in the insight and technology sectors, I have significant hands-on experience in growing profitable businesses, crafting exceptional cross-functional teams and developing highly effective marketing strategies.
My successful track record has driven accelerated customer acquisition, helped create nationally recognised communication campaigns and been key to customer-centric innovations. Recently, I have acted in advisory capacities to firms seeking to align people, product and systems to create breakthrough growth in highly competitive industries.
Throughout my time as I marketer, I have retained my digital background and classical marketing education, but complemented this with deep experience in communications planning, brand management, go-to market strategy development and tactical execution.
Over the past five years, I have been fortunate enough to help agencies, non-profits, local government organisations and private firms in the finance, technology and research spaces. Today, I am proud to be a part of the FlexMR leadership team, guiding the agency's international presence from strength to strength.
Work history
Chief Marketing OfficerFlexMR
Milnthorpe, United KingdomFull Time
As Chief Marketing Officer, I develop market strategy, brand positioning and long-term business goals. Additionally, I am responsible for building strategic partnerships, maximising marketing opportunities and ensuring clients receive a market-leading product.
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Head of MarketingCommonTime
- Derby, United KingdomFull Time
As Head of Marketing, I drove the development and implementation of a fully integrated marketing and communications strategy. I also directed national-level brand positioning, media tactics and growth oriented marketing campaigns.
Key Responsibilities:
• Developing market strategy for new and existing products
• Working closely with the board to meet commercial and corporate objectives
• Managing the direction and activities of the marketing team & external agencies
• Full budgetary control over all marketing campaigns and technologies
• Devising buyer personas, customer journey maps and marketing campaigns
• Undertaking continuous analysis of the competitive environment and consumer trends
Milestones & Outcomes:
• Top PR campaign achieved 12m impressions & 121 placements (including 7 national papers)
• Executed marketing campaigns that delivered an average £1.61 return on every £1 spent
• Reduced average new business acquisition cost by approximately 15%
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Skills
- Marketing
- Strategic Communications
- Business Analysis
- Advertising
- Market Research
- Marketing Consulting
Education
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Advertising and MarketingLancaster University
- Lancaster, United Kingdom
Completed modules in: advertising theory, the language of advertising, market research, marketing management, consumer behaviour, digital marketing, supply chain management, brand strategy, creative communications, strategic marketing & managing innovation. Minored in economics & psychology.