My name is Chris, and for the last 20 or so years, I have worked as a marketer, mostly within the media industry. I’ve worked across local, specialist and consumer media for brands like Time Out, NME, Marie Claire, Trusted Reviews, Mpora.com and many more besides.
I started in a growing area of the business, developing direct to consumer strategies and managing direct marketing campaigns. Through doing this, I started undertaking some of the earliest digital campaigns in media. For example, we launched the second-ever commercial campaign on Twitter and trended for three days.
My experience in direct marketing proved very useful in engaging consumers and growing audiences online.
Over the years my career developed in terms of function as well as seniority, storytelling became more important, the ability to create video content as well as words, technical skills such as SEO and affiliate marketing knowledge, social media exploded. Ultimately, I became a digital director of a medium-sized media company, responsible for audience development, product, and technical teams as well as monetisation.
In all that time many things have changed in the digital landscape, but I have found that the fundamentals of storytelling, direct and digital marketing are as relevant today as they have always been.
Work history
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FounderPolything
London, United KingdomFull Time
I offer marketing consultancy services to a wide range of clients in the media space as well as for brands who want to leverage the power of storytelling in their marketing strategy. For some clients, I do very specific things, like app user acquisition, and for others, I act as an outsourced digital director helping them with a range of projects including technical SEO, content strategy, social media, paid media, UX and conversion rate optimisation.
Skills
- Digital Strategy
- Marketing Strategy
- Planning
- Forecasting
- Creative Production
- Campaign Activation
- Campaign Concept
- Analaysis
- Video Production
- Advertising
Education
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BA (Hons) English LiteratureUniversity of the West of England
- Bristol, United Kingdom
Studied at UWE English Literature and Philosophy
Awards
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Best Integrated Cross-Channel Cross Media – WinnerThe Drum DADI Content Awards
The Indestructibles
The Indestructibles with Casio G-SHOCK model was unique, using the team’s strengths in a wealth of key areas and producing content for all digital and TV platforms.
The solution was to team up with UKTV to create 12 epic moments, featuring world-class athletes, targeted to a mass but engaged audience and share them across multiple distribution channels.
We wrapped a £1m production budget and £1m of digital and social marketing around a co-viewing TV format and built awareness prior to the show through social formats on Facebook, Twitter, YouTube and O&O channels.
https://www.thedrumcontentawards.com/the-drum-content-awards/the-content-awards-2016#45235B
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Best Commercial Campaign of the Year – BronzeBritish Media Awards
The Indestructibles The Indestructibles with Casio G-SHOCK model was unique, using the team’s strengths in a wealth of key areas and producing content for all digital and TV platforms. The solution was to team up with UKTV to create 12 epic moments, featuring world-class athletes, targeted to a mass but engaged audience and share them across multiple distribution channels. We wrapped a £1m production budget and £1m of digital and social marketing around a co-viewing TV format and built awareness prior to the show through social formats on Facebook, Twitter, YouTube and O&O channels
https://www.retail-jeweller.com/products/brands/brand-showcase-casio-shares-the-success-of-its-price-savvy-timepieces/7005307.article+ Show more