About me

I've been working in the creative industry for over 20 years and have been freelancing for over 14 years. Creativity is at the heart of everything I do and I get a kick out of the creative challenge. I always question what we do and how we do it, understanding and translating client’s needs into tangible and sometimes unexpected results. I started my career working for the internationally known Dutch design agency, 'Total Design', where I honed my creative skills and developed an eye for detail. In London one of my main clients has been Wolff Olins. I've also worked for other studios, Landor and Design Studio. I have worked with a mixture of large and small brands (Google, PwC, Wacom, Orange and Cancer Research UK, to name a few) across different sectors (finance, telcos, technology and charity organisations).

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Work history

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DesignerDesign studio
Jun 2018 - Aug 2018London, United KingdomFreelance
Lead a team on an interim print and digital campaign for one of Design Studio's clients which a new brand was being developed. Also developed and wrote digital guidelines for the new brand, ready for launch.
DesignerWolff Olins
Oct 2005 - Mar 2018London, United KingdomFreelance
One on my main relationships, working on a verity of projects. From generating ideas, to seeing them through to guidelines. Also worked as a brand guardian, leading and helping global brand teams to understand their new brand identity and how to get the best out of it.

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Skills

• Creative Direction
• Branding
• Typography
• Concept
• Logo Design
• Brand Guidelines
• Design
• Idea Generation
• Ideas Development
• Packaging Design