About me
A passionate senior marketer and accomplished project / event manager working in leadership roles in music, arts and entertainment across Australia, New Zealand, Singapore, Japan and now the UK.
I benefit from a unique and diverse combination of experience across not-for-profit arts organisations, renowned creative agencies and PR / marketing firms, independent concert, nightclub, festival and tour promoters, radio broadcasting and print / digital media outlets and some of the biggest and most recognised entertainment properties in the APAC region.
I’m experienced in leading and motivating high performing teams, creating and overseeing complex integrated marketing strategies across the complete marketing mix, end-to-end campaign execution, general event management, sponsor and partnership account management and integration, brand guardianship and development, web and app development, complex budget management and overseeing a variety of contractors and agencies (PR, media, creative, design, photography, videography, digital, OOH, web dev, UX design and more).
I pride myself on creativity and innovation and am a passionate advocate for diversity, accessibility, inclusion, community building, social cohesion, wellbeing and mental health.
I am an EU citizen with the right to live and work freely in the UK, currently looking for exciting new opportunities in London!
Projects
- Changing Lanes FestivalA boutique outdoor 6000-capacity music festival Changing Lanes, featuring Australia's best up-and-coming talent: Tame Impala, PVT, Big Scary and many more. Other events we produced included MasterCard ‘Priceless’ event series at Cockatoo Island, charity art exhibitions and auctions, The Sydney Music Art and Culture Awards, Sydney’s Kings Cross Hotel official launch festival, Party & Bulls**t hip hop festival and Sydney Sounds Like festival.
- Pacha SydneyManaged all marketing & digital activity, as well as experiential / brand activations and sponsorship account management (Heineken, Absolut, V Energy) across Australia's biggest hospitality company's complete music portfolio: Pacha Sydney, ivy, Chinese Laundry, Pool Club, Marco Polo, El Loco, Beresford Hotel and third party promoter events. Collaborators, promoters and & artists included: Eric Prydz, De La Soul, What So Not, Flume, Jeff Mills, Dada Life, Sasha, John Digweed, Zombie Nation, Mini
- Sydney FestivalSydney Festival is an international arts festival presenting over 450 performances and 150 events performed by over 1,300 artists from 17 countries at 49 venues across theatre, dance, music, circus and art throughout the month of January with an attendance of 650,000+. The 2017 edition featured Nick Cave & The Bad Seeds, PJ Harvey, Moses Sumney, Yann Tiersen, Wafia, Weyes Blood, Lake Street Dive, Briefs Factory, Complicite, Ockham's Razor, Urban Theatre Projects, Cheek By Jowl & Pushkin Theatre.
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Work history
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Head of MarketingSt Jerome's Laneway Festival
- Redfern NSW 2016, AustraliaFull Time
Responsible for overseeing marketing strategy & execution, creative & branding, budgeting & staffing, PR, sponsor integration and third-party agencies and contractors for Laneway Festival's activities across all markets - 7 cities in Australia, New Zealand and Singapore.
Recent lineups have featured Tame Impala, Anderson .Paak, Mac Demarco, The War On Drugs, Billie Eilish, Florence + The Machine, Jorja Smith, Rex Orange County, Bonobo and more.
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Marketing & Digital ManagerSydney Festival
- The Rocks NSW 2000, AustraliaFull Time
Sydney Festival is an international arts festival presenting over 450 performances and 150 events performed by over 1,300 artists from 17 countries at 49 venues across theatre, dance, music, circus and art throughout the month of January with an attendance of 650,000+.
The 2017 edition featured Nick Cave & The Bad Seeds, PJ Harvey, Moses Sumney, Yann Tiersen, Wafia, Weyes Blood, Lake Street Dive, Briefs Factory, Complicite, Ockham's Razor, Urban Theatre Projects, Cheek By Jowl & Pushkin Theatre.
Skills
- Marketing
- Digital Strategy
- Event Management
- Writing
- Radio Broadcasting
- Project Management
- Branding
- Brand Activation
- Music Marketing
- Festival Identity