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• Maintained and managed e-commerce website to support over 800 monthly transactions. Optimizing user experience for over 55,000 monthly visits, increasing at a rate of 15% per month. • Managed all online content; creating and editing copy across channels (website, blog, social, print). • Managed relationship with digital agency and graphic designer. • Controlled and implemented budgets for the website, photography and social media. • Created marketing calendar, planned and implemented campaigns online & offline • Executed all social campaigns and paid adverts. Boosted percentage of sales from social channels from 1% to 5%. • Facilitated all website photography (flat shots & body shots), overseeing shoots, styling and quality checking images. Managed image library • Styling of creative location shoots, sample management & organization of model casting • Email marketing, SEM, SEO, PPC, Re-marketing, Google Adwords, Google Analytics
• Collaborated on writing and creating copy for website, using Photoshop. • Organized ongoing business development and marketplace research. Gathered and analysed data to support key business decisions. • Reported and presented website Key Performance Indicators to directors on a weekly basis.
Msc Marketing Management
BA Development Studies