About me

Freelance Strategic Planner with 9+ years experience across a variety of areas including insight, innovation, positioning, advertising, publishing and policy. As a strategist, I’ve made my career taking complex issues and finding simple, clear and effective solutions for a variety of businesses.

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Work history

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Head of StrategyThe Ballstreet Network
Apr 2018 - Sep 2019London, United KingdomFull Time
Driving the strategic direction for a leading sports media owner and social agency. From leading the B2B positioning and 2019 investment process, all the way through to growing channels and selling creative campaigns to brands and agencies. Exit & investment strategy Proposition & brand development (B2B) Content strategy and channel growth (B2C) Commercial operations & process transformation Creating, pitching & delivering commercial campaigns Thought leadership and PR Talent management (for flagship influencer channel) Clients and network partners include: YouTube, BBC, Channel 4, Sky, XBOX, Beats, Dollar Shave Club, Fortnite, EA Sports, One Football, Vanarama, Co-op, Paddy Power & Ladbrokes
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Strategic PlannerThe Mix London
Jun 2015 - Mar 2018London, United KingdomFull Time
Solving a variety of brand challenges including social responsibility, audience segmentation, brand positioning, PR, comms and crisis management. As a planner I acted as the bridge between the research and creative teams. I was involved at every stage of the process to ensure we made the work practical and engaging. Thought leadership, experiential events & PR content Proposal writing & pitching Writing & presenting debriefs Designing & running workshops Designing research methodology Managing researchers/moderation & analysis Designing & running f2f ethnographic fieldwork/data analysis Clients include: Heineken, Diageo, Highland Spring, Nestlé Global CSR, Nestlé Confectionary Global, Cereal Partners UK, Nescafé (portfolio) & Smart Energy GB

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Skills

• Strategy Consulting
• Creative Strategy
• Brand Strategy
• Campaign Activation
• Campaign Strategy
• Research
• Research Design
• Strategic Analysis
• Strategic Communications