I'm a senior UX/product designer coming from a background in copywriting. With over 10 years of experience in the digital realm, I have a passion for creating engaging and intuitive user experiences that solve complex problems and meet user needs. I have worked with some of the best digital agencies in the world, delivering end-to-end UX design for clients such as Mercedes-Benz and Specsavers.
Work history
Senior UX DesignerFINBOURNE Technology
- London, United KingdomFull Time
Led the design efforts when a new fund accounting software was developed, establishing a new lucrative revenue stream with HSBC enrolling as the flagship client; a contract worth £2M. Crafted user flows, wireframes, UI design and prototypes
Spearheaded the integration of user-centred design principles within the design team (comprised of 3 other designers) and the organisation as the sole UX designer; established UX guidelines for future projects, led internal cross-disciplinary workshops
Led projects to improve the overall user experience and information architecture of the portfolio management system LUSID, resulting in a 40% decrease in customer support tickets raised
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Senior Product DesignerGWI
- London, United KingdomFull Time
Orchestrated the design efforts for an innovative data-driven global search engine for GWI's platform, leading to the successful transfer of the remaining 20% of users using the old platform
Line managed junior designers, aligning individual goals with the company's objectives; ran mentoring workshops to upskill junior designers in particular disciplines
Led the discovery phase of a comprehensive overhaul of user interaction with poll questions, focusing on identified browsing behaviour; resulting in a 40% boost in chart creation
Research, wireframes, UI design and concepts for a redesign of data visualisations
Managed 5 end-to-end UX design projects for platform data tools, involving research, usability testing and UI, resulting in a 20% fewer customer support tickets and 20% increased retention rate
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Skills
- UX Design
- UX Copy
- UX Concepts
- UX Strategy
- Information Architecture
- UI Design
- Usability Testing
- User Research
Education
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Higher Vocational Education DiplomaForsbergs Graphic Design School
- Stockholm, Sweden
Copywriting