Creative Director | Experience Design, Branding & Creative Strategy | Helping award-winning brands to lead the market of tomorrow through their brand storyKosodesign Communication
Amsterdam, NetherlandsFull Time
I help brands to stand out by guiding them through the process of identifying their goals and weak points so they can reduce risk. I work with clients in order to create a brand story that will inspire people, not only today but for years to come! I'm a multidisciplinary creative specialised in creative direction, branding, strategy and advertising.
Creative LeadThe Student Hotel
- Amsterdam, NetherlandsFull Time
Creative Lead for Brand & Innovation department in charge of all visual communication, both internal and external, across all platforms, for every department, product and sub-brands, including The Student Hotel, The Commons restaurant, TSH Collab co-working spaces, and BedTalks events. During the last 6 years I’ve created concepts and developed them further to achieve brand success and let the company grow from 3 locations into 13 locations open across Europe, and 15 in the pipeline for the next 3 years. MAIN TASKS • Lead the Design Brand Studio, both internal designers and external freelancers. • Brand Definition and Creative Strategy, communication, ideation and planning. • Creative / Art Direction of photography and films. • Direct and build a unique immersive online experience for the TSH community including the Creative Direction of the new website and app. • Focus on interactions between users and technology innovation. • Overseeing the whole production, from ideation to final sign off on each single project for the whole company. • Generate solid and consistant communication solutions for a community of +7.500 students, +200 coworkers, +50.000 business and leisure guests per year. • Brief, direct and guide local photographers and videographers across Europe to generate qualitative - on brand - content for website, social media channels, interna and external communication. • Manage external resources and suppliers (freelancers, agencies and production companies). • Find and maintain the relationship with potential partners.
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- Creative Art Direction
- Team Management
- Creative Leadership
- Creative Stragegy
- Experience Design
- User Interaction
- Brand Communication
- Brand Concept
- Brand Consultancy
Master in Visual DesignScuola Politecnica di Design, Milan (SPD)
The Master’s degree enabled me to deepen my experience in different areas of visual design, promoting a higher level of professional knowledge and operational competence.