About me

Everything started with my passion for photography at the age of 7. Later I discovered my attitude and interest in graphic and interior design, architecture, interaction and motion. Since 2009 I live in Amsterdam where I work as a Creative Lead / Art Director.

QuestionsProjectsExperienceTeam

• What is design for you? For me, Design is the process of translating a concept into a tangible solution for a specific audience.
• Love it or hate it! What do you think about the new Gucci Tailoring Campaign featuring Iggy Pop? https://youtu.be/psyCXr9uqaQ
• How do you feel about the current job market in London?

Projects

• 4

  The Student Hotel - New WebsiteThe website is designed in order to engage users and offer a full experience of what to expect by booking a room, a co-working space, a meeting room or a table at the restaurant.
• 1

  The Student Hotel Experience MapAn illustrated map that represent what can be found when entering TSH. Scenes are inspired by real activities and events. It also includes iconic characters such as the The Student Hotel’s CEO.

Projects credited in

• 1

  TSH Campus BarcelonaPhotoshoot for a new and refurbished university residence located in Barcelona, Spain. Its new industrial yet young approach made the perfect combination for students to feel at home.

Work history

Creative Director | Experience Design, Branding & Creative Strategy | Helping award-winning brands to lead the market of tomorrow through their brand storyKosodesign Communication
Dec 2020Amsterdam, NetherlandsFull Time
I help brands to stand out by guiding them through the process of identifying their goals and weak points so they can reduce risk. I work with clients in order to create a brand story that will inspire people, not only today but for years to come! I'm a multidisciplinary creative specialised in creative direction, branding, strategy and advertising.
T
T
Creative LeadThe Student Hotel
Oct 2014 - Sep 2020Amsterdam, NetherlandsFull Time
Creative Lead for Brand & Innovation department in charge of all visual communication, both internal and external, across all platforms, for every department, product and sub-brands, including The Student Hotel, The Commons restaurant, TSH Collab co-working spaces, and BedTalks events. During the last 6 years I’ve created concepts and developed them further to achieve brand success and let the company grow from 3 locations into 13 locations open across Europe, and 15 in the pipeline for the next 3 years. MAIN TASKS • Lead the Design Brand Studio, both internal designers and external freelancers. • Brand Definition and Creative Strategy, communication, ideation and planning. • Creative / Art Direction of photography and films. • Direct and build a unique immersive online experience for the TSH community including the Creative Direction of the new website and app. • Focus on interactions between users and technology innovation. • Overseeing the whole production, from ideation to final sign off on each single project for the whole company. • Generate solid and consistant communication solutions for a community of +7.500 students, +200 coworkers, +50.000 business and leisure guests per year. • Brief, direct and guide local photographers and videographers across Europe to generate qualitative - on brand - content for website, social media channels, interna and external communication. • Manage external resources and suppliers (freelancers, agencies and production companies). • Find and maintain the relationship with potential partners.

+ Show more

Skills

• Creative Art Direction
• Team Management
• Branding
• Creative Leadership
• Creative Stragegy
• Experience Design
• User Interaction
• Brand Communication
• Brand Concept
• Brand Consultancy

Education

S
S
Master in Visual DesignScuola Politecnica di Design, Milan (SPD)
Jul 2003Milan, Italy
The Master’s degree enabled me to deepen my experience in different areas of visual design, promoting a higher level of professional knowledge and operational competence.