About me

Everything started with my passion for photography at the age of 7. Later I discovered my attitude and interest in graphic and interior design, architecture, interaction and motion. Since 2009 I live in Amsterdam where I work as a Creative Lead / Art Director.

QuestionsProjectsExperienceTeam

• What is design for you? For me, Design is the process of translating a concept into a tangible solution for a specific audience.
• Love it or hate it! What do you think about the new Gucci Tailoring Campaign featuring Iggy Pop? https://youtu.be/psyCXr9uqaQ
• How do you feel about the current job market in London?

Projects

• 5

  The Student Hotel - New WebsiteThe website is designed in order to engage users and offer a full experience of what to expect by booking a room, a co-working space, a meeting room or a table at the restaurant.
• 1

  The Student Hotel Experience MapAn illustrated map that represent what can be found when entering TSH. Scenes are inspired by real activities and events. It also includes iconic characters such as the The Student Hotel’s CEO.

Projects credited in

• 1

  TSH Campus BarcelonaPhotoshoot for a new and refurbished university residence located in Barcelona, Spain. Its new industrial yet young approach made the perfect combination for students to feel at home.

Work history

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LecturerHU University of Applied Science - Utrecht
Jul 2021Utrecht, NetherlandsPart Time
I guide students into creative thinking to become future-proof ready minds by teaching them: - Fundamentals of Brand (Course Coordinator) - Influencing the Audience - International Creative Business - Entrepreneurship - Professional Development - Creativity and Creative Thinking
Creative Director | Experience Design, Branding & Creative Strategy | Helping award-winning brands to lead the market of tomorrow through their brand storyKosodesign Communication
Dec 2020Amsterdam, NetherlandsFull Time
I help brands to stand out by guiding them through the process of identifying their goals and weak points so they can reduce risk. I work with clients in order to create a brand story that will inspire people, not only today but for years to come! I'm a multidisciplinary creative specialised in creative direction, branding, strategy and advertising.

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Skills

• Creative Art Direction
• Team Management
• Branding
• Creative Leadership
• Creative Stragegy
• Experience Design
• User Interaction
• Brand Communication
• Brand Concept
• Brand Consultancy

Education

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Master in Visual DesignScuola Politecnica di Design, Milan (SPD)
Jul 2003Milan, Italy
The Master’s degree enabled me to deepen my experience in different areas of visual design, promoting a higher level of professional knowledge and operational competence.
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Design Thinking for Business InnovationDesign Thinkers Academy
Mar 2022 - Mar 2022Amsterdam, Netherlands
Design Thinking, Human Behavioural Change & Customer Experience