QuestionsProjectsExperienceTeam

Projects

• 8

  Soul Circus Yoga and Wellness FestivalNew wellness festival in the Cotswolds bringing together fitness, food, alcohol, and fun. www.soulcircus.yoga
• Kit and Ace Carry OnPop up shops in brand aligned hotels around the globe. Working with our HQ in Vancouver, I found, approached, negotiated, coordinated and executed the pop up shop in Mondrian London.

Work history

Brand Manager
Jul 2015London, United KingdomFull Time
- Work hand in hand with the District Director and Shop Directors to strategise create, and execute a clearly defined brand strategy that supports brand growth and awareness within the UK - Create the strategy for brand and market growth via relationship building, initiatives, and noteworthy collaborations - Develop and executes pre-branding initiatives for new shops including knowledge and relationship building, event organisation, and support of Shop Directors in their launch strategies - Plan and executes both district and continent wide events, retreats, and initiatives - Collaborate with the Global Brand and Market Team in development and execution of global initiatives - Develop and executes the pop-up shops and other unconventional brand strategies within market - Develop strategic partnerships with Shop Directors on a district level within market - Support Shop Directors in developing and executing their market programming - Key connector between markets and brand to highlight and bring awareness to local brand stories that need to be shared on a global scale - Work cross-functionally to develop new brand initiatives and ideas to drive global conversations - Ensure seamless brand storytelling from a local level to global level as well as from offline to online - Stay on top of emerging global trends and tactics in brand, marketing, and fashion to provide strategic insight to relevant international team members - Responsible for a quarterly Brand Calendar highlighting all global, market and local initiatives -Work closely with the International Market Director Liaison to ensure that the Brand Calendar is approved and aligned with the International Brand Calendar - Work with all external partner relationships: PR Agency Partners - Ensure the execution of the Global PR strategy is in collaboration with brand initiatives that are unique to each international market

Skills

• Brand Marketing Strategy
• Community Building
• Event Management
• Coordination Management
• International Brand Development