I am an Event Producer experienced in end-to-end planning and delivery of live B2B and B2C events and conferences. Coming into the process as early as possible, I work with clients and stakeholders to help define an event’s objectives (focusing on the why before the what) and developing a brief that will deliver a memorable experience and generate ROI. Skilled in complex project management, I serve as the lively conduit between suppliers, clients, contributors and team - a safe pair of hands - to guide an event through each stage of the process and deliver it on time, on brief and on budget. With over 10 years experience managing events, production and marketing communications for major brands (CNN International, Showtime, Hearst Magazines & MEC (WPP), I have developed a collaborative approach that has clear communication at its core and ensures stakeholders are informed, aligned and on board a project’s vision and goals.Locked Pro Plan feature
Multiple projects: • Concept, planning and delivery of a multi-event, summit in West Africa for global financial institution. Responsible for managing: overall project timeline, budget, stakeholder and supplier alignment, and day to day management of project, from brief to delivery. • Pre-production, research and creative concept development for a B2B awards show and conference for a major tech company.
Multiple projects: • A football fan engagement event for 500+ fans taking place on Morro Da Urca under the historic Sugar Loaf Mountain in Brazil. Event producer role included managing 20+ local suppliers, contractual negotiations, and budget management. • Two-day employee engagement event for 2000 people for King, creators of the Candy Crush franchise, taking place in Barcelona. Handled pre-production for plenary session and was Producer responsible for on site content capture.
• A to Z planning of conferences, galas, award ceremonies and corporate events. Skills and expertise: long-term project management, event conceptualization, content curation, speaker outreach, logistics and operations, venue search, supplier sourcing, staff management, budgeting, event design and décor, production of AV , digital and print collateral, secure entertainment and talent, coordinate speakers and presenters, set up ticketing platform, guest list / RSVP management, manage live production, coordinate sponsor presence, post event coordination.
Worked at Hearst Magazines in New York ( 2010-2012) and London (2012-2014) • Planned international conferences, luxury events and managed live show activity for Hearst Magazine brands: Cosmopolitan, Harper’s Bazaar, Esquire, Prima, Good Housekeeping and House Beautiful. • Responsibilities: content development, operations & logistics, integrated marketing, contract negotiation, budget and P&L management, managing staff and external supplier teams, building strategic partnerships and activating sponsorships.
MEC / Mediaedge:CIA one of the media-buying agencies under the WPP umbrella • Directed press activity and managed internal and external communications across North America. • Fostered relationships with media outlets and influencers to enable impactful placement and coverage. • Ran pitches as key member of Business Development team.
• Produced TV trailers for Paramount Comedy Channel, Showtime Sports, The Movie Channel, Nickelodeon, TV Land - all part of the Showtime Arabia network.
• Produced (concepted, wrote, directed, line produced & edited) on-air promotions, commercials and digital campaigns for CNN International, CNN.com and their advertising clients.