About me
A seasoned global marketing executive with extensive experience leading multi-platform campaigns from strategy, conception to dissemination. I look to balance excellent client service, goal-oriented dynamic thinking, and a “getting it done” attitude to engage brands with consumers on a deeper level.
Be it above or below the line, it’s not about what a brand is saying - it’s about what they are doing. It is my passion to solve client challenges through developing and delivering unique ideas for consumers, building loyalty and ultimately advocacy.
From New York City but putting my EU (Italy) passport to good use and experiencing life on the other side of the pond.
Work history
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Business DirectorNomadic Films
London, United KingdomFull Time
CLIENTS: HUGO BOSS, P&G, SWAROVSKI
• Converted Swarovski from project-only to annual contract by spearheading largest initiatives to date (+£5MM/year), overseeing agency workflow, project efficiencies, and cohesive global strategy
• Hired to create an in-house advertising agency including building processes, best practices and discipline integration
• Lead client engagements and executions across all channels specializing in digital & social content, PR, traditional media
• Managing highest profile client, overseeing senior stakeholder relationships & global counterparts (EMEA/APAC/NA/LATAM)
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Business DirectorChime Communications
- New York, United StatesFull Time
UK CLIENTS: LENOVO, AEC MAGAZINE, THE BRITISH MUSEUM, MOET HENNESSY LOUIS VUITTON
US CLIENTS: CLIF BAR, COCA-COLA, ESPN, FAMOUS FOOTWEAR, FX NETWORKS, PLUM ORGANICS, TOYOTA
• Galvanized brand awareness and interest for client’s products and new product launches. Led integrated campaigns including: influencer, branded content, experiential, cause-related, social media/digital, VR / AR / AI, promotions & sweepstakes, PR, partnership acquisition, grassroots and non-traditional marketing
• Managed client contracts, developing and growing each client’s scope of work and development of staffing plans
• Highlights include:
➢ Oversaw premier partnership marketing for 2016 Louis Vuitton Americas Cup in NYC and Portsmouth, U.K.
➢ Headed strategy & execution of +50 global retail launches, including all programmatic concepts and partnerships
➢ Responsible for $1MM launch campaign of new CLIF Bar product line; driving distribution of 1 million samples in 2 months, generating +3.8m impressions, and reconciling +10% under operational budget
➢ Delivered a partnership between Cosabella luxury products and FX Networks The Americans to create and produced a campaign that garnered +24m impressions in 3 weeks
➢ Managed Plum Organics National Campaign lifting sales by 44% in Year 1
+ Show more
Skills
- Integrated Advertising
- Integrated Campaigns
- Marketing
- Experiential Activations
- Partnership Marketing
- Creative Thinking
- Problem Solving
- Solutions-oriented
- P&L Management
- Team Leadership
Education
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MarketingFordham University
New York, United States