About me

I'm a Head of Planning with over 25 years experience in creative agencies big and small. I believe that great planning is about an attitude of mind, not a job title, driven by the challenge to make the complex simple, to be the conscience on the business and to help produce better ideas, faster.

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Work history

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Head of PlanningVCCP Blue
Mar 2016London, United KingdomFull Time
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Vice ChairAPG
Jan 2002 - Jan 2004London, United KingdomPart Time
APG Vice Chair and Convenor of Judges for APG Creative Strategy Awards

Skills

• Advertising
• Marketing PR
• Creating Moodboards
• Creating Stories
• Research
• Writing
• Brand Activation
• Brand Strategy
• Creative Strategy
• Busines Strategy

Awards

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2 DMA SilversDirect Marketing Association London
DMA Silvers for BMW launch of Efficient Dynamics
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Promax SilverPromax & BDA Awards
Silver Award for UKTV Gold campaign at BBC Broadcast

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