Christine Asbury

Planning Director

About me

I'm a Planning Director with over 25 years experience in creative agencies big and small. I believe that great planning is about an attitude of mind, not a job title, driven by the challenge to make the complex simple, to be the conscience on the business and to help produce better ideas, faster.

Skills

  • Advertising
  • Marketing PR
  • TV

Companies I’ve worked with

View all
  • Ogilvy

    Ogilvy

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    • Advertising
  • F

    Freelance

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    Work history

    Currently

    Planning Director

    Ogilvy Action/geometry

    Apr 2010
    • Global Planning Director. Business and creative strategy, brand architecture, packaging design, trend analysis. Trainer for creative briefs and briefings.

    2010

    Freelance Strategist

    Freelance

    Jan 2004 - Mar 2010
    • Included 6 months at the BBC, 9 months at Unilever, 9 months at Publicis.

    2004

    Vice Chair

    Account Planning Group

    Jan 2002 - Jan 2004
    • APG Vice Chair and Convenor of Judges for APG Creative Strategy Awards

    2004

    Planning Partner

    Ogilvy

    Jan 2002 - Mar 2004
    • Lead Planner for Europe on Unilever Comfort

    Awards

    2007

    2 DMA Silvers

    DMA

    • DMA Silvers for BMW launch of Efficient Dynamics

    2006

    Promax Silver

    Promax

    • Silver Award for UKTV Gold campaign at BBC Broadcast

    2004

    Unilever Gold Award for Creativity

    • Gold Award for Comfort 'Cloth World' Campaign.