Christine Asbury

Planning Director

FollowUnfollow

Join our Pro Plan to message Christine

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

About me

 

I'm a Planning Director with over 25 years experience in creative agencies big and small. I believe that great planning is about an attitude of mind, not a job title, driven by the challenge to make the complex simple, to be the conscience on the business and to help produce better ideas, faster.

Skills

 

  • Advertising
  • Marketing PR
  • TV

Work history

Currently

Planning Director

Ogilvy Action/geometry

Apr 2010
  • Global Planning Director. Business and creative strategy, brand architecture, packaging design, trend analysis. Trainer for creative briefs and briefings.

2010

Freelance Strategist

Freelance

Jan 2004 - Mar 2010
  • Included 6 months at the BBC, 9 months at Unilever, 9 months at Publicis.

2004

Planning Partner

Ogilvy & Mather

Jan 2002 - Mar 2004
  • Lead Planner for Europe on Unilever Comfort

2004

Vice Chair

Account Planning Group

Jan 2002 - Jan 2004
  • APG Vice Chair and Convenor of Judges for APG Creative Strategy Awards

Awards

2007

2 DMA Silvers

DMA

  • DMA Silvers for BMW launch of Efficient Dynamics

2006

Promax Silver

Promax

  • Silver Award for UKTV Gold campaign at BBC Broadcast

2004

Unilever Gold Award for Creativity

  • Gold Award for Comfort 'Cloth World' Campaign.