Design and creation of hats.
Increasing digital performance for fulldisclosureluxe.com, online luxury lingerie e- commerce. Key approaches to navigate the entire digital marketing funnel, from acquisition and conversion, to retention and optimization: How to create and iterate content/messaging to affect engagement. How to affect how potential customers move through their journey. How to influence customers choice whether or not to act/buy. How to influence whether customers choose to come back.
Galeries Lafayette: Manager women’s shoes. Managed retail projects to drive shoe business. Established product offer, stock capacities and VM. Planned allocation and inventory levels: actions on sell through, overstock, delivery plan, product pushes. Coached, motivated and developed 10 sales associates. Brussels: Manager women’s shoes and RTW. Responsible for merchandising, VM, client recruitment, client loyalty actions, events, stock takes, replenishment needs. Motivated a team of 5 sales associates. Champs-Elyse?es Maison: MIT, store of 400 people. Floor management and retail projects.
Reported to managing director. Project management, planned and adapted retail projects to local market. Followed performance through KPI for 17 Louis Vuitton stores (productivity, match to traffic, sell- through). Forecasted budget, presented business reviews to top management.
Monitored digital media and provided recommendations to increase online performance for major fashion retail clients (H&M, Lanvin, Bobbi Brown). KPI analysis(Google analytics, Core metrics, Radian6).
Created product training books for retail, franchises and wholesale world wide. Marketing tools: photoshop, copy writing, created line list, product descriptions for look book and corporate website.
Coordinated marketing initiatives, input of orders, follow up on stock levels and product deliveries.
Developed training modules for clients to boost sales performance.
MA, Cross cultural and Sustainable business management,
BA, Marketing and Communication,
Baccalaureate, Social science and economy, SWEDEN