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Christine Kelly


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  • Fashion
  • Advertising
  • Marketing PR
  • Shoes
  • Accessories
  • Design
  • Management
  • Problem Solving
  • Creative Thinking
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Customer Service

Work history


Training with Prudence

Prudence Millinery

Aug 2011
  • Design and creation of hats.


Digital Marketing Studies & Online

Hyper Island/fulldisclosureluxe

Apr 2016 - Jun 2016
  • Increasing digital performance for, online luxury lingerie e- commerce. Key approaches to navigate the entire digital marketing funnel, from acquisition and conversion, to retention and optimization: How to create and iterate content/messaging to affect engagement. How to affect how potential customers move through their journey. How to influence customers choice whether or not to act/buy. How to influence whether customers choose to come back.


Sales Manager, Paris and Brussels

Louis Vuitton

Jul 2012 - Jan 2016
  • Galeries Lafayette: Manager women’s shoes. Managed retail projects to drive shoe business. Established product offer, stock capacities and VM. Planned allocation and inventory levels: actions on sell through, overstock, delivery plan, product pushes. Coached, motivated and developed 10 sales associates. Brussels: Manager women’s shoes and RTW. Responsible for merchandising, VM, client recruitment, client loyalty actions, events, stock takes, replenishment needs. Motivated a team of 5 sales associates. Champs-Elyse?es Maison: MIT, store of 400 people. Floor management and retail projects.


Retail Performance Analyst (UK, Ireland and Scandinavia

Louis Vuitton

Feb 2011 - Jul 2012
  • Reported to managing director. Project management, planned and adapted retail projects to local market. Followed performance through KPI for 17 Louis Vuitton stores (productivity, match to traffic, sell- through). Forecasted budget, presented business reviews to top management.


Digital Analyst, Stockholm and NEW York


Aug 2010 - Dec 2011
  • Monitored digital media and provided recommendations to increase online performance for major fashion retail clients (H&M, Lanvin, Bobbi Brown). KPI analysis(Google analytics, Core metrics, Radian6).


Product Training Assistant & Paris

Yves Saint Laurent

Mar 2010 - Jul 2010
  • Created product training books for retail, franchises and wholesale world wide. Marketing tools: photoshop, copy writing, created line list, product descriptions for look book and corporate website.


Marketing Assistant & Paris

Estee Lauder Bobbi Brown

Feb 2009 - Jul 2009
  • Coordinated marketing initiatives, input of orders, follow up on stock levels and product deliveries.


Product Training Assistant & Paris


Aug 2008 - Jan 2009
  • Developed training modules for clients to boost sales performance.



MA, Cross Cultural and Sustainable Business Management

American University of Paris

Aug 2009 - Aug 2010
  • MA, Cross cultural and Sustainable business management,


BA, Marketing and Communication


Aug 2005 - Aug 2008
  • BA, Marketing and Communication,


Civilisation Franc?aise

LA Sorbonne

Aug 2004 - Aug 2005
  • Civilisation Franc?aise


Baccalaureate, Social Science and Economy, Sweden


Jan 2001 - Aug 2004
  • Baccalaureate, Social science and economy, SWEDEN