About me
Hello! I'm Christine. I'm driven to make an impact in my role as a Content Lead for a London-based tech consultancy.
I'm taking on my company's challenges by creating significant value through strategising, creating, and managing its B2B content. I ensure that potential clients understand why the tech consultancy I work for is the ideal partner to help them achieve their desired outcomes. While I may not be in a client-facing role, everything I deliver through my writing and content holistically highlights the value the company can provide, if they allow themselves to experience it.
From day one, I've been actively promoting the company's expertise and boosting brand awareness in software engineering, data science, and product design.
I'm a huge foodie who enjoys indulging in large portions (I really can't deal with gourmet portions 😮💨). Similar to my appetite for food, I'm fueled by my hunger to achieve more. Over the solid decade I have under my belt, I've worked across the tech, travel, and hospitality sectors which has shaped and enhanced my customer experience skills as well. I’m proud to have an insatiable curiosity to learn more and the drive to deliver even more value in my digital marketing career.
I'm unapologetic about maintaining a healthy life balance, so outside my 9-5, I enjoy lifting heavy weights at the gym or running along the Thames on a Saturday morning to build my tolerance for long-distance runs (10km and beyond). My downtime is filled with podcasts that enhance my financial literacy with favourites like The Financial Diet, The Ramsey Show, and Smart Money Happy Hour. As for books, I can't resist a good thriller novel— and yes, audiobooks count as reading in my book!
Work history
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Community & Content LeadYLD
London, United KingdomFull Time
On a daily basis, you’ll find me ideating and implementing content strategy, commercial content creation, video and social media, planning B2B community events, and copywriting.
I specialise in simplifying technical topics in software engineering and product design, making information accessible to diverse audiences. In addition to crafting relevant content, I take charge of monthly reporting, diligently monitoring market trends. I also conduct periodic social media audits and comprehensive competitive analysis reports, playing a crucial role in elevating brand awareness and strengthening YLD's B2B marketing foundation.
CX Content CreatorPollen
- London, United KingdomFull Time
Crafted user-centric copy for European curated experiences on the Pollen app, Knowledge Base, and Support pages. I also streamlined content for mobile, SEO, and brand alignment. I collaborated with CX, Event Ops, Inventory, and Brand Comms teams to address Knowledge Base issues and enhance user experience across Europe and the US.
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Education
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MBAHult International Business School
- London, United Kingdom
Activities and societies: EmpowerHer (Podcast Host & Head of Social Media) | Hult Global Ambassador (Writer/ university blog contributor) | Heidrick & Struggles Business Consulting Challenge Winner | “LARTISAN": Most Sustainable Award for the Future Mindset Capstone Project