Christine Michael
Available

Christine Michael

Senior Brand & Content ManagerLondon, United Kingdom
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Christine Michael
Available

Christine Michael

Senior Brand & Content ManagerLondon, United Kingdom
About me
My forte lies in telling stories online, and creating a personality for a customer to engage and build a relationship with. Whilst I have a creative eye I am also very commercially aware, and can create content strategy that balances this factor with aspiration. My background has exposed me to all aspects of the content creation and management process. From strategic planning and budgeting, to new idea generation and execution. I have directed photography, written copy and acted as the gatekeeper for brand tone of voice. After go live I then enjoy delving into the analytics and learning what makes a customer tick and how this behaviour changes over time.
Work history
    B
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    Senior Brand & Content ManagerBig Bus Tours
    London, United KingdomFull Time
     Creating a 3-year content strategy balancing quick wins with longer-term objectives.  Executing the content calendar coordinating HQ with international teams for content contribution.  Acting as the gatekeeper for brand tone of voice.  Leading the Customer Content Journey Project, redesigning key commercial pages.  Working closely with web development to build New World designs.  Producing quality, SEO optimised blog content, driving traffic to the site and increasing conversion rate.  Managing the social media agency, accountable for city themes and content sign-off.  Producing a customer contact cycle programme, working with CRM to understand how to approach each segment.  Managing the content coordinator and design manager, mentoring how to challenge and change processes to work more efficiently. ACHIEVEMENTS TO DATE  Laying the foundations for digital content within Big Bus Tours, achieving ‘buy in’ from key stakeholders globally.  Contributing to the growth of SEO: Traffic +15% Revenue +16% Net Income +1.8M YOY  Dramatically improving the CRM Welcome Email Campaign: +989% Cum Revenue YOY  Driving sales through a regular Editorial Newsletter Campaign: +523% Revenue YOY
Skills
  • Directing Photoshoot
  • Content/copywriting/writing/editorial/advertising