Creative with a demonstrated history of working in the fashion industry as well as in marketing and advertising. Bachelor's Degree focused in Management from The London School of Economics and Political Science (LSE).Multilingual (fluent French, English, intermediate Spanish and currently learning Italian) and extensive cultural background (French, Cameroonian, American, British). Currently doing an MSc in International Fashion and Luxury Management at l'Institut Francais de la Mode to forge a career in the luxury sector ideally in creative digital production.Locked Pro Plan feature
Freelance consulting for beauty studies at the CHANEL cosmetics and perfume Think Tank.
Assisting the creative digital production team during shoots for Neiman Marcus and Bergdorf Goodman’s websites for AW19/20 looks at Marc Jacobs, Roger Vivier, Isabel Marant, Balmain and Stella McCartney showrooms.
Assisting with finances, shoot production, still life shoots, post production admin, model casting, and asset production for the creative branding team for brand campaigns such as Gucci Kids, JW Anderson, Messika and Net-a-Porter Pre Fall Trends.
Supported the London and Paris Digital team with research, picture research, reports and industry insight for Clos19 (LVMH), Mercedes Benz Fashion, Tommy Hilfiger, L’Oreal Digital and Susanne Kaufmann; Conducted event capture of influencers for Paris Fashion Week shows such as Martha Louisa and Unravel Project, as well as the Tommy x Gigi: Tommy Now show for Milan Fashion Week; Gained event planning insights at the London Fashion Week placement for Simone Rocha and Marques Almeida.
Created and edited marketing content and website copy to generate sales and drive subscriptions amongst registered users; Optimized email campaigns through testing and used a wide range of customer data and insights to develop customer focused and relevant messages; Managed new client relationships in the sales and marketing funnel; Skilled in tools such as GetResponse, MailChimp, Salesforce, Excel, Trello, Slack, and Drift; Gained knowledge of SEO and PPC.
Greeting and developing relationships with buyers from NET-A-PORTER, MyTheresa, Matches Fashion etc; Helping with client's photoshoots with the styling, merchandising and dressing of models.
Assisting during sales appointments; Maintenance of visual merchandise and collection display to high standards; Dressing models backstage; Greeting guests and clients
Maintained the showroom in an orderly fashion; liaised with the social media, fashion, beauty, VIP and influencer teams for press scans, media presentations and social media coverages for Misguided, Quiz, Bondi Sands, MUA Makeup Academy, Brand Attic, Public Desire, Rare London etc.
Among the 30 students selected out of several 100s of applicants; Presentations on Digital Marketing and Google Products Academy; Learned how to consultatively sell Google Ad Products; Networked with Googlers from the Marketing Solutions team; Individual interview with a member of the staffing team.
Assisted in the selection of clothing and accessories for public appearances made by Clara Amfo - BBC Radio 1 DJ - for the 2017 Brit Awards, DreamGirls movie premiere, BBC music awards, NME awards, InStyle and Elle Awards; Collected and returned clothing and accessories from fashion PR agencies (i.e: Karla Otto, Starworks Group, The Communications Store etc.) and fashion designers (ie: Vivienne Westwood, Teatum Jones, Sophia Webster etc.); attended London Fashion Week Shows for Paper Journal photoshoot looks (Minki London, Le Kilt, Clio Peppiatt, Tata Naka, Faustine Steinmetz).
Interned for the Director of Africa and shadowed the Art Director; Coordinated bespoke event for UBS Bank to liaise with high net worth African individuals at the Ritz - made appointments and calls with high net worth clients, artists and event planners at the Ritz, sent out invitations, wrote reports and created newsletters and CRM databases; Handled details of the Mandarin Oriental Hotels’ account by updating excel databases and creating newsletters; Translated Radio Ad transcripts for the JTI-Tobacco Account in French and oversaw the production of the ad at the recording studio; Developed office management skills.
Organizing and managing the LSE Annual Charity Fashion Show at DSTRKT London for +200 people in attendance; In charge of a £2000 budget granted by Deutsche Bank; Managing social media accounts (i.e. Facebook page: 60% increase in reach, +1000 in likes); Increased membership by 20% from last year’s 180; Sourcing local London Fashion Designers for the show.
Generated sales by serving customers, discovering their needs and making recommendations; Built and maintained internal and external customer satisfaction; Met and exceeded sales goals; Upheld brand and operational standards by merchandising, restocking and maintaining sales floor.
A self-directed course on the foundations of Fashion Styling and Image Making from one of the most renowned stylists in the world, Lucinda Chambers.