With a background in Art and Photography, I am an Art Director who uses research to define considered visual concepts for the creative and retail industries. I produce high quality image and film content, develop visually memorable campaigns that highlight brand qualities and narratives, curate content and exhibitions, and form creative and commercial partnerships with talented artists and collaborators. I’ve been awarded for providing innovative solutions and proposing ideas that inspire others. I am able to work independently and also as part of a larger team, and have experience in the creative process — from idea creation, to budget management, through to production.
Named 'Top Ten Most Exciting Art Directors' and ‘Best Art Directors of 2020’ by Creativepool
Art Director.
Founder of Just Friends Studio.
Curator of Valentine Editions.
Director of Serchia Gallery.
Projects
- ALEXANDRIA COE X LITTLE GREENEMa Maison / Mon Coeur: a site-specific installation and experiential exhibition by artist Alexandria Coe x The Little Greene Painting Company. Alexandria’s indelible work is about intimate relationships, with the self and with others. She simplifies complex human emotions, with minimal effort of line, and her expressions of the female form, beyond aesthetics, reconsider relationships with gender, with identity, the human body and reveal an honest investigation of what actually exists; what we
- REDUCE. REUSE. RECYCLE.Terra Firma Magazine is a publication dedicated to the collaboration of photography and design each issue exploring a new theme and working with artists all over the world to create an annual print magazine. Issue 05 focuses on the theme of Reduce.Reuse.Recycle. Featuring works and interviews from photographers, writers, illustrators, painters, designers, and artists. Still Life Film Photography by Christine Serchia. Edited by Sophie Willison. Designed by Jess Lewis.
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Projects credited in
- STATIONERY FOR ENDING RELATIONSHIPS.Inspired by the actual words used by actual human beings to end actual relationships. Each print is handmade and hand embossed onto recycled paper in London at London Centre for Book Arts in Hackney Wick.
- PAPER.A newspaper. Featuring works on paper. Called PAPER. Photography by Emily Cappa and Christine Serchia. Designed by Just Friends Studio. Printed by Newspaper Club.1
- The Coal Drops Yard Collection: Made-to-Measure FramesA collection of made-to-measure frames whose designs are inspired by influential characters from King's Cross' history.2
- The Spectacle: Issue ThreeThe third issue of our biannual newspaper focuses on waste. The cover was designed by Bill Daggs to depict materials used in our ongoing REDUX initiative.6
- The Covent Garden Collection: Made-to-Measure FramesAn exclusive collection of made-to-measure silhouettes, inspired by the colourful history and characters of Covent Garden.2
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Work history
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Art DirectorFreelance
United KingdomFreelance
I am a UK based curator, designer, and Art Director who uses research to define considered visual concepts for the creative and retail industries. I produce high quality image and film content, develop visually memorable campaigns that highlight brand qualities and narratives, curate content and exhibitions, and form creative and commercial partnerships with talented artists and collaborators. I’ve been awarded for providing innovative solutions and proposing ideas that inspire others.
Art DirectorCubitts
- London, United KingdomFull Time
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Skills
- Photography
- Art Direction
- Art
- Curating
- Creative Art Direction
- Creating Moodboards
- Photographic Direction
- Photoshoot Planning
- 120 Film
- Artistic Direction
- Research
- Concept
- Film
- Photography Exhibitions
- Photography Production
- Curating Content
- Curating Photography
- Presentation Design
- Graphic Design
- Creative Direction
- Creative Campaigns
- Design Direction
- Exhibition Design
- Exhibition Curation
- Content Curation
- Curatorial Content
- Content Creatiion
Education
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CertificateYale University
- New Haven, CT 06520, USA
Coursera Certificate of Psychology on The Science of Well-being.
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M.F.A Masters Fine Art Transart Institute
- Dr.-Karl-Dorrek-Straße 30, 3500 Krems an der Donau, Austria
MFA in Digital Media and Educational Technology.
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Awards
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Top Ten Most Exciting Art DirectorsCreativepool
Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to create something cohesive that aligns with the brief. With that in mind, here’s a selection of who we feel represent some of the most exciting and intriguing Art Directors.C
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Best Art Directors of 2020Creativepool
Top 10 Art Directors of 2020
Leaders, artists, freelancers and incredibly talented artists – the best art directors of 2020 either have a strong leadership spirit or a trained eye for all things beautiful, having worked for a number of different projects throughout their careers.
https://creativepool.com/antonino-lupo/articles/best-art-directors-of-2020.24343+ Show more