With a love of craft, a keen eye for detail and a head full of ideas, I am a freelance graphic designer with 12+ years experience working in branding, packaging and hospitality at some of London's most accomplished design studios.
I have previously worked with brands big and small, from global giants (Coca-Cola, Heinz, Budweiser), to aspirational start-ups (Harvest Moon, Tribe, Joe & Seph's) and everything in between (John Lewis, Tottenham Hotspur, Fuller's).
I believe in the power of collaboration, drawing on each individuals strengths to create unique, bold and impactful work.
Select brand collaborations:
Coca-Cola, John Lewis, Heinz, Jasper Conran, Budweiser, Leffe, Walmart, Carluccio’s, The Fine Cheese Co, Carlsberg, Fuller’s, Rude Health, Rummo.
Projects
- The TokenhouseThe Tokenhouse is a Fuller’s gastropub located in the heart of Moorgate. Taking its name from ‘Tokenhouse Yard’, an area where coins (or tokens) were created in the 17th century, Fuller’s required a modern pub to suit the busy financial area whilst also acknowledging its historic tradition.
- TribeTribe was created with the goal of sustaining everyday athletes on their adventures. We took influence from Wainright and vintage running ephemera to help their club go the distance. I was part of the team who developed the original brand, while helping the business grow over their first two years.
- The SwanMade from Cotswold stone in the village of Ascott-under-Wychwood, The Swan needed a quintessintially English identity. We referenced Eric Gill woodcuts and took this aesthetic across the required deliverables. I worked to help develop and craft the concept, creating a bespoke typface in the process.
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Work history
Senior DesignerJones Knowles Ritchie
- London, United KingdomFull Time
Two years employed as a senior designer working on;
- Volcan, a new hot sauce from Heinz.
- Via Roma, an Italian lager launching in the UK.
- Walmart, a rebrand of Marketside, a multi-department own brand.
- Coca-Cola, Christmas 2023 toolkit.
- Activia, morning range brand architecture.
- Head & Shoulders, brand architecture.
- Heinz, packaging, art direction,
- ABInBev owned beers, packaging, brand world, key visuals.
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Senior DesignerRichard Chapman Studios
- London, United KingdomFreelance
Concept generation and design development for two rebrands in the private banking sector.
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Skills
- Typography
- Lettering
- Hand Lettering
- Lino Printing
- Branding
- Packaging
- Creative
- Identity Design
- Logo Design
Education
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(BA Hons) Graphic DesignNorwich University fo the Arts
- Norwich, United Kingdom