About me

Experienced conceptual thinker, problem solver and part of a two-man creative team. Strongly influenced by solid ideas that work in the real world, the evolution of social media and anything with shiny buttons.

QuestionsProjectsExperienceTeam

Projects credited in

• 6

  Skyfall Double-screen YouTube GameSony Pictures Releasing UK briefed us to create an idea that would entice and engage the YouTube generation. Market research suggested, this younger audience regarded James Bond as old fashioned and 'someone their parents liked to watch’. So we had to find a way to get their attention, and with an idea that even the new and younger Q would get excited about. Using new double screen technology, we were able to create an in-banner driving game that played out on YouTube's homepage and was controlled externally by a smartphone. In under a week after its release, the placement attracted a massive 16,569,045 hits and an unprecedented 15.98% rate of interaction.

Work history

Group Head & Creative Director
Sep 2006 - Nov 2013
Copywriter & Senior Copywriter
Apr 2000 - Jun 2006

Skills

• Advertising
• Marketing PR
• Digital Content
• Copywriting
• Digital
• Creative Agency
• Creative
• Strategic Planning
• Creative Direction
• Creative Thinking

Education

Copywriting Diploma
Dec 1998 - Nov 1999
B.sc
Dec 1994 - Nov 1998