About me
I am the marketing guy that understands incredibly technical products quickly with a knack for honing down the message to its core before strategising and amplifying that message.
Since graduating from University, I have worked across numerous verticals, including enterprise IT software, industrial printing solutions, and flagship, workplace product launches, and video games.
I realised my love for marketing during my studies and focused many of my modules accordingly to subjects including Marketing Communications, Consumer Behaviour, and Strategic Brand Management.
During my first year, I directly managed one of my agency's clients – a well-known, household name. Within a year, this fledgeling customer had risen to one of the top-10 largest revenue earners for that fiscal year.
Within three years, I had moved agency and was second only to the Account Director. During this time, I became well acquainted with managing a team of direct reports as well as a wider group of creatives and freelancers to deliver projects. As a Senior Account Manager, I became responsible for a business-critical account which saw me manage the social and digital marketing across then countries as well as working with the organisations C-Suite, offering my expertise and consulting on the trajectory and future planning of the marketing efforts.
Having since moved client-side, I have taken ownership of my organisations marketing efforts. I have become well-versed with managing larger teams (many remote), delivering well-coordinated campaigns across numerous mediums to appeal to different cohorts of our prospective customers.
Alongside my work, I am passionate about helping the next generation of marketers and work with both my alma mater and the School of Marketing to mentor aspiring professionals. Outside of this, I am usually found either reading, having discovered my love for it only in my 20s, or out and about with my family – including my faithful greyhound, Luna.
Work history
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Head of MarketingAutomaton Games
- Cambridge, United KingdomFull Time
• Hired as Digital Marketing Manager but title changed to Head of Marketing in June 2019 to more clearly reflect responsibilities.
• Responsible for all aspects of marketing, community, sales, content, and business development from Automaton.
• Owned and developed the relationship between Automaton and the biggest investors and publishers in the industry.
• Prepared, pitched and personally managed the relationship with the largest publisher in the industry to raise funding in excess of £15 million.
• Directed and coordinated marketing activities and policies to promote products and services.
• Directed the hiring, training and performance evaluations of the marketing and community team and supervised their daily activities.
• Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection-handling documents.
• Developed and implemented campaigns for email, online advertising, search engines and direct mail.
• Preserved brand integrity by monitoring the consistency and quality of marketing content.
• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
• Identified value propositions and key messages for all of the company's marketing campaigns.
• Completed quarterly forecasting and monthly financial reviews.
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Digital Marketing Manager EMEA-LATAMCarl Zeiss Microscopy
- Cambridge, United KingdomFull Time
• Worked in direct collaboration with different product leads to create global marketing strategies. Once developed, I oversaw the development of this content prior to global deployment to local marketing teams.
• Worked in a privileged position between the local and global teams, helping steer local strategy across the 13 countries whilst developing global initiatives.
• Worked with stakeholders from global leadership in sales and marketing to regional teams, I supported the development of overall strategy and objectives to achieve the objectives are achieved in-line.
• Developed and executed campaigns in close alignment with sales teams from top-level awareness initiatives to helping prospects realise the true potential and ROI behind their purchase.
• Handled the ZEISS Microscopy's GDPR compliance, ensuring full compliance with the new legislation. The output of which led to higher quality and accurately-segmented database.
• Developed and delivered training on all levels on subjects including marketing automation, marketing strategy, multi-channel campaign initiatives, and data protection legislation.
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Skills
- Digital Marketing
- Online Advertising
- Marketing Automation
- Social Media Management
- Marketing Strategy
- Product Marketing
- Content Marketing
Education
Awards
Best Use of Social Media [Shortlisted] – ZoetisB2B Marketing
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Best Business Blog [Finalist] – ZoetisThe Digital Awards
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