Work history
Head of Marketing
London, United KingdomFull Time
In my current role I have ownership of the strategy & execution of digital advertising campaigns for a tech start-up. In addition to activating campaigns and collaborations I am the product manager for web/app on-demand platforms and have taken the lead in nurturing business relationships whilst working with talented developers & agency partners to integrate new technology into the business.
Digital Marketing Manager
- Sydney, AustraliaFull Time
I was required to work with e-commerce, IT, buying, planning, merchandising and finance teams to own and execute seasonal and ongoing campaigns across Australia and New Zealand in line with the evolving direction of GUESS USA. I was required to recruit and manage external agencies in order to enhance e-commerce channels and CRM infrastructure whilst managing a team of four.
- Marketing performance & optimisation
- Revenue attribution modelling
- Customer acquisition & retention
- Retargeting strategy & implementation
- Dynamic advertising automation
- Display, social & SEM advertising
- Affiliate acquisition & r’ship building
- Data analytics & reporting for board
- Long range budget & sales forecasting
- Responsive css & html coding
- Copy, content & community m’gmt
- Team leadership & conflict resolution
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Skills
- Digital Marketing
- Advertising
- PPC
- Analytics
- API Integration
- Atlassian Jira
- CRM
- Leadership
- 5+ Years in Social Media