Join The–Dots

Christopher McLaren

Digital Marketing Strategist & Technical Consultant

  • Create New List
FollowUnfollow

Join our Pro Plan to message Christopher

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelMid Level
  • LocationStockholm, Sweden
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Project Director - Digital Marketing Strategist - Digital Technical Manager

Skills

  • Digital Marketing
  • Advertising
  • PPC
  • Analytics
  • API Integration
  • Atlassian Jira
  • CRM
  • Leadership
  • 5+ Years in Social Media
  • Email

Work history

Currently

Head of Marketing

Alchemy Wings

Jun 2016
  • London, UK
  • Full Time
  • In my current role I have ownership of the strategy & execution of digital advertising campaigns for a tech start-up. In addition to activating campaigns and collaborations I am the product manager for web/app on-demand platforms and have taken the lead in nurturing business relationships whilst working with talented developers & agency partners to integrate new technology into the business.

2016

Digital Marketing Manager

GUESS

Nov 2015 - May 2016
  • Sydney NSW 2000, Australia
  • Full Time
  • I was required to work with e-commerce, IT, buying, planning, merchandising and finance teams to own and execute seasonal and ongoing campaigns across Australia and New Zealand in line with the evolving direction of GUESS USA. I was required to recruit and manage external agencies in order to enhance e-commerce channels and CRM infrastructure whilst managing a team of four. - Marketing performance & optimisation - Revenue attribution modelling - Customer acquisition & retention - Retargeting strategy & implementation - Dynamic advertising automation - Display, social & SEM advertising - Affiliate acquisition & r’ship building - Data analytics & reporting for board - Long range budget & sales forecasting - Responsive css & html coding - Copy, content & community m’gmt - Team leadership & conflict resolution

2015

Teacher

Raffles College of Design and Commerce

Aug 2013 - Aug 2015
  • Sydney NSW 2000, Australia
  • Freelance
  • I was tasked with the responsibility of introducing digital marketing content into the curriculum for the Strategic Marketing course, reporting directly to the Head of Department - Marketing. - Developing course outline & assessment criteria - Delivering lectures & tutorials - Marketing research & implementation - Assessment & examination marking - Event management & field supervision

2015

Marketing Manager

St Frock

Apr 2013 - Oct 2015
  • Sydney NSW 2000, Australia
  • Full Time
  • As the founder of the marketing department, I reported directly to the CEO and was responsible for the setup and optimisation of all advertising initiatives across social, display, email and affiliate marketing. Over a two year period I contributed to a 2,000% growth in online revenue. I was responsible for leading the deployment of new technology and managed a team of up to nine staff. - Marketing performance & optimisation - Retargeting strategy & implementation - Display, social & SEM advertising - Affiliate acquisition & r’ship building - CMS m’gmt & copy writing - Data analytics & reporting - User experience & CRO - Web development project m’gmt - Long range budget & sales forecasting - Responsive css & html coding - Team leadership & talent acquisition - Intern education program development

2012

Event Marketing Manager

Electrolux Appetite for Excellence

Jul 2011 - Sep 2012
  • Sydney NSW 2000, Australia
  • Full Time
  • Reporting to the National Project Director, I worked across a range of events and activations including pop-up dining, stakeholder tours and live skill judging, all of which required Brand Manager approval from naming partners Electrolux and Virgin Australia. - Public relations & press writing - Client briefs, data analysis & reporting - CMS m’gmt & copy writing - Event & project management - Corporate brand sponsorship - Community management

2014

Founder

A Series of Fortunate Events

Mar 2011 - Aug 2014
  • Sydney NSW 2000, Australia
  • Freelance
  • I self-funded my own start-up events and publicity business which gave me the opportunity to develop my digital marketing skills whilst working with talented creative individuals, namesake brands and local government. - Sales & lead generation initiatives - Public Relations & press writing - Event & project management - Risk management & OHS - Environmental impact m’gmt - Community & stakeholder consultation - Talent acquisition - Styling & art direction - Boutique start-up & management

2011

Sales Marketing Coordinator

Chilterns Catering & Events

Sep 2009 - Jul 2011
  • Sydney NSW 2000, Australia
  • Full Time
  • A foray into marketing, this role gave me the opportunity to work with a highly entrepreneurial director who educated me in various business disciplines. In addition to the day-to-day management of sales leads and generating new business, I worked with external parties on the redevelopment of the e-commerce channel and had leadership in managing client incentive events.