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In my current role I have ownership of the strategy & execution of digital advertising campaigns for a tech start-up. In addition to activating campaigns and collaborations I am the product manager for web/app on-demand platforms and have taken the lead in nurturing business relationships whilst working with talented developers & agency partners to integrate new technology into the business.
I was required to work with e-commerce, IT, buying, planning, merchandising and finance teams to own and execute seasonal and ongoing campaigns across Australia and New Zealand in line with the evolving direction of GUESS USA. I was required to recruit and manage external agencies in order to enhance e-commerce channels and CRM infrastructure whilst managing a team of four. - Marketing performance & optimisation - Revenue attribution modelling - Customer acquisition & retention - Retargeting strategy & implementation - Dynamic advertising automation - Display, social & SEM advertising - Affiliate acquisition & r’ship building - Data analytics & reporting for board - Long range budget & sales forecasting - Responsive css & html coding - Copy, content & community m’gmt - Team leadership & conflict resolution
I was tasked with the responsibility of introducing digital marketing content into the curriculum for the Strategic Marketing course, reporting directly to the Head of Department - Marketing. - Developing course outline & assessment criteria - Delivering lectures & tutorials - Marketing research & implementation - Assessment & examination marking - Event management & field supervision
As the founder of the marketing department, I reported directly to the CEO and was responsible for the setup and optimisation of all advertising initiatives across social, display, email and affiliate marketing. Over a two year period I contributed to a 2,000% growth in online revenue. I was responsible for leading the deployment of new technology and managed a team of up to nine staff. - Marketing performance & optimisation - Retargeting strategy & implementation - Display, social & SEM advertising - Affiliate acquisition & r’ship building - CMS m’gmt & copy writing - Data analytics & reporting - User experience & CRO - Web development project m’gmt - Long range budget & sales forecasting - Responsive css & html coding - Team leadership & talent acquisition - Intern education program development
Reporting to the National Project Director, I worked across a range of events and activations including pop-up dining, stakeholder tours and live skill judging, all of which required Brand Manager approval from naming partners Electrolux and Virgin Australia. - Public relations & press writing - Client briefs, data analysis & reporting - CMS m’gmt & copy writing - Event & project management - Corporate brand sponsorship - Community management
I self-funded my own start-up events and publicity business which gave me the opportunity to develop my digital marketing skills whilst working with talented creative individuals, namesake brands and local government. - Sales & lead generation initiatives - Public Relations & press writing - Event & project management - Risk management & OHS - Environmental impact m’gmt - Community & stakeholder consultation - Talent acquisition - Styling & art direction - Boutique start-up & management
A foray into marketing, this role gave me the opportunity to work with a highly entrepreneurial director who educated me in various business disciplines. In addition to the day-to-day management of sales leads and generating new business, I worked with external parties on the redevelopment of the e-commerce channel and had leadership in managing client incentive events.