A highly accomplished and multi award-winning, Senior Board-Level Marketing Director with B2B & B2C expertise, responsible for owning and implementing brand campaigns, commercial and media strategy for leading communications companies and multi-billion-pound commercial and corporate brand giants. Exceptional management and communication skills with a passion for client and company delivery, to improve the overall branding, advertising and PR within projects. Creative thinker, combining a wealth of domestic & international marketing knowledge, design processes, market trends and budget management, to influence the execution of business branding and strategy requirements. Key client relationships, developed within agency and industry over the last two decades, to enable a broader perspective, collecting vital data insights to improve performance and ROI. Proven manager of up to eight internal and external teams across five international locations, prioritising workload between individuals and encouraging accountability within a group, to ensure swift and accurate delivery of projects, improving overall business performance. Possesses demonstrable social media expertise.
Work history
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DirectorOliver Myles Marketing
Aylesbury HP22, UKFreelance
• With 20+ years’ experience, OMM was established to challenge the offering of larger integrated marketing communication groups by delivering brand owners, entrepreneurs and SMEs a more efficient and cost-effective way of working.
• Visit clients on site to negotiate marketing strategies, budgets, contracts and update on activity.
• Maintain and develop key client relationships at senior stakeholder level, regularly liaising with C-suite executives in boardroom meetings with up to 20 attendees.
• Obtain and secure new business through recommendations, industry knowledge and previous case studies.
• Manage and develop current client portfolio consisting of c. five clients worth £75000 per annum.
• Working with highly reputable clients, maintaining high standards of business relationships throughout the portfolio, ensuring clients produce less, but more effective marketing communications.
• In-depth knowledge of digital marketing including social media, website development and hosting, SEO, SEM, display and email to enable complex contract negotiations and win new and additional business.
• Training and developing leadership within each client account to better understand marketing performance.
• Upselling marketing packages with additional products and services to new and existing customers, ensuring targets are exceeded.
• Analyse data collected from database and client, to monitor performance within the marketing strategy.
• Manage client social media campaigns and implement digital marketing tactics to maintain peak performance across all platforms.
• Analyse current business brand, reputation, targets, ROI and growth to provide business development ideas and opportunities, enabling the clients to offer new services, products and external growth.
• Develop disruption and ideation strategies to remodel existing business offerings.
• Develop big, creative ideas to lead or integrate marketing and advertising campaigns.
• Identify content opportunities – blogs, PR, articles – and write for client outreach.
• Manage all pitch responses, to negotiate client contracts.
• Attend and lead monthly creative brainstorms within client teams to improve marketing topic across brands.
• Handle all legal and financial dealings of the business including HMRC, Banking, Compliance and HR.
• Increased engagements by 332% on Instagram, 502% FB and 230% on Twitter in 3 months for NexusEngage.
• Improved social media engagement resulting in >210% Facebook engagement and >52% follower increase for Michael Anthony Estate Agents
• Designed comprehensive content library for MRK Associates, including annual salary surveys for finance and revenue management, aimed at business community and candidates to underline MRK’s outstanding expertise and abilities, that supports their considerable year-on-year growth.
• Developed sales expansion strategy for The Race Hut that developed an uplift of 186% sales in 6 months.
• Launched Facebook platform for sporting champion 4 x British Touring Car Champion, Andy Rouse, organically growing to 5000 active users, an average of 16,992 post engagements and 14732% uplift in video views.
• Organised the 5 Star Business Awards for Aylesbury Vale District Council (AVDC) in 2017, organising and project managing entire event with accountable support staff. Responsibilities included stakeholder management, negotiating sponsorship packages and media suppliers - generating £47,750.
Skills
- Hootsuite
- Social Media
- Communication
- Leadership
- PR Campaigns
- Content
- Planning
- Ideas Development
- Management
- Budgeting
Education
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HNDThe University of Hertfordshire
Watford, United Kingdom
Achieved Distinction Merit
Awards
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Content Creator Award WinnerCorporate Vision Magazine
CV Magazine are running this inaugural award programme to showcase all of you who go above and beyond in creating great content, from web designers, vloggers and bloggers to those creating images and videos for the web, the 2019 Content Creator Awards give credit where it is deserved.
As we continue through the 21st century the trend of people turning to content creation as a means of making a living continues to grow. From YouTubers to Bloggers, companies and individuals are continuing to monetize their skills to make a successful living with some of the top content creators making over a million dollars year in year out.
Discussing the success of their winners, Edward Faulkner, Awards Coordinator commented: “There are so many content creators who are influencing today’s modern business market, and I am proud to recognise them through this awards programme. It is with great pride that I congratulate my winners; here’s to more great content going forward!”
To learn more about these illustrious winners, and to find out the secrets behind their success, please visit https://www.cv-magazine.com.