Christopher Stubbs

Christopher Stubbs

AVP Sailor (Customer) and Crew (Employee) ExperienceMiami Beach, United States
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Emma Clarke
Lizzy Reid
Christopher Stubbs

Christopher Stubbs

AVP Sailor (Customer) and Crew (Employee) ExperienceMiami Beach, United States
Work history
    AVP Sailor (Customer) and Crew (Employee) ExperienceVirgin Voyages
    Miami, United StatesFull Time
    Appointed in 2017 to head up the Virgin Voyages Sailor (Customer) Experience Team which is accountable for leading the end-to-end Sailor (Customer) Experience strategy design and execution across all areas of the business. My team is now also accountable for the strategy design and implementation of the associated Crew (Employee) Experience that drives a thriving Virgin culture within the business, ensuring crew have the skills, tools and business insights, to deliver the best work of their lives to consistently deliver the Virgin Voyages promise and drive commercial success.
    Mabager, Brand Strategy and InnovationVirgin Australia
     - Brisbane, AustraliaFull Time
    Led the Innovation Change Programme to build a new innovation capability at Virgin Australia; created the case for change, recruited 47 Innovation Champions to be trained and embedded throughout the organisation and built a best practice innovation process into the airline’s project management processes. Led the Alliance Guest Experience strategy and joint proposition for Virgin Australia and its airline partners and International Lounge strategy. Led Virgin Australia's International Business Class 'The Business' and Premium Economy product transformation plan launched in 2016. 'The Business' experience won a Good Design Award and a Red Dot Award 2016, in addition to being awarded the coveted Airline Excellence Awards 'Best Business Class' 2017 and 2018. Developed the business case for Customer Enabled Check-in initiative and associated Ground Transformation program. Developed Virgin Australia’s “Brand Book” enabling internal and external stakeholders to see, hear and virtually smell and taste how the brand comes to life. Defined a new customer seating promise for the airline to give choice and control to guests whilst rewarding the airline’s most loyal guests. Led a “SWAT” team to identify $6 million of cost efficiencies using new innovation tools over a 4-week period.
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  • Brand Strategy
  • Business Strategy
  • Experience Design
  • Experience Mapping
  • Experience Strategy
  • Product Development
  • Product Innovation
  • Product Launch
  • Product Owner
  • Employee Engagement
  • Employee Training
  • Presenting
  • Internal Communications
  • Innovation Strategy
  • Innovation
  • Applied Innovation
  • Business Innovation