- Creative: work alongside the Retail Marketing Manager to manage the design of in-store POS which includes briefing the design team Accountable for creating the allocation to stores and roll out to all locations Responsible for liaising with printers ensuring the highest level of quality at the best possible price - Key Involvement in all in-store aspects of seasonal launch and campaigns in the UK, Middle East and Canada. This includes selection and allocation of lifestyle imagery for store and marketing material such as look-books and in-store magazine to encourage call to action. - Working alongside the marketing team to execute events according to budget and ensuring that the plan is adhered to from implementation to action. These include: seasonal press shows, exhibitions and creative shoots. - Retail Marketing: Takes Ownership for driving flagship events ensuring they are executed on time and to plan Manages and collates all store event performance in terms of sales, footfall and successfully capture data to increase retention. - Devising local marketing and promotions for the wider business and responsible for budgeting working alongside the Marketing Manager to streamline process in collaboration with the merchandising and finance teams to track ROI. - Create POS ‘Best Practise’ guidelines to streamline the display, storage and maximise sales opportunity. - Managed and coordinated monthly store visits, managing a team ensuring an agenda is met and delegating tasks and responsibilities. The visits review all local marketing activity falls in line with ‘Best Practise’ guidelines. All information is collated and presented to Senior Managers to successfully develop the dept. and business strategy. - Responsible for coordinating monthly competitor shops to review core competitors and inspirational brands POS, promotional activity, window schemes. Manages the collation of all information received and presents back to the Senior Managers to successfully further develop the strategy to bring and to bring the business in line with the market and target customer. - In partnership with Retail Operations manage all marketing requirements for new store/concession openings, including; store landing date of graphics, POS and any additional marketing material, to ensure that guidelines can be communicated in a timely manner to the store and regional managers prior to launch. - Social Media: Assisting in creating a social media strategy, looking after key brands social meida accounts. Working closely with the brand teams to implement media exposure in line with seasonal campaigns, launching customer competition to suit target audfience and forecasting traffic to the website and transactions for each activity. Successfully saw an increase of 5% in likes/followers in within first quarter of taking ownership of the social media activity and generating a 2% increase on traffic to the website and 1.5% uplift on new transactions on the website directly from social media activity.
- Coordinated the biannual two day product launch event researching and locating the venue working closely with the marketing and PR team on directive and creative briefs to ensure both venue and event runs in line with brand values and is reflective of the seasonal campaign. Responsible for liaising with the venue events team to meet the standards required, organised caterers, assisted in all VM/display and communicated with all head office departments involved to finalise the agenda. Effectively arranged all distribution of product and display to and from head office and organised all guest travel and accommodation - Reviewed the weekly operations store report of sales and category performance and implemented the bulletin working closely with the marketing and graphic design teams on copy, layout and imagery to enhance the template so it included relevant and up to date information from all departments. The weekly bulletin included weekly reports of sales performance, VM updates, bestsellers and marketing updates on press coverage and campaign activity. Responsible for editing, re-wiring and formatting all content to deliver a concise and relevant report that was distributed to a set deadline - Planning, implementing and assisting the Retail Operations Manager in new store openings including: liaising with external suppliers and services to ensure smooth delivery from start to launch. Placing orders as requested to maintain the daily running of the store accordingly. - Supporting the Retail Operations Manager to produce and implement new tools, templates and processes which improve department performance and contribute to key business objectives - Review and negotiate new and existing contracts in relation to on-going suppliers and services to stores, minimising costs and ensuring a high level of product quality and services are provided. - Maintain all supplies (including stationery, packaging, requisites) at adequate levels for the department and all stores, including placing specific orders on request, monitoring departmental usage. - Book all travel and accommodation for retail, proactively seeking to minimise costs. - Check all relevant invoices against services received, ensuring the details are accurate and in line with agreed costs. - Provide administrative support to retail management assisting with ad hoc projects as required - Complete administrative duties supporting other head office departments as required.
- Understanding customer behaviour to meet needs and criteria for promotional activity and seasonal events. - Responsible for social media activity to drive potential clients to the business and communicate any deals or offers that arise. - Direct marketing from database of clientele to boost performance of products and services.
- Experience in PR liaising with buyers, suppliers, stylists and relevant publications, maintaining client database and extensive market research to devise a customer profile that can be used to understand the brands target and where the brand fits within the menswear market. - Successfully managed to build a relationship with high profile London boutiques Wolf and Badger and Not Just a Label to stock the brand for SS14. - Assisted in the organisation for events during London Fashion Week February 2013 and Tranoi exhibition: Men’s collections Paris January 2013, took ownership for inviting industry personnel to the event via e-mails, phone calls, as well as producing a database of attendees’ event feedback and interest in the brand through follow ups. - Successfully promoted consumer-brand involvement developing a social media strategy on Twitter and Facebook increasing brands online presence trafficking consumers to the website.
Adopted an understanding of the brand target customer throughout the product ranges, as well as the advantages on building a personal relationship with them to increase sales and items per transaction performance. - Developed experience in visual merchandising through training with the Head of VM, which has enabled me to use this to my advantage creating styled and outfitted displays on the shop floor using VM directives accordingly. I am able to innovate and create ideas for VM/display purposes with the target audience for the brand and the customer within the store location always in mind. - Gained extensive stockroom management experience across all spectrums i.e. participated in stock take, sales preparation and delivery. - Assisted management in cashing up and team leading skills, which enabled me to manage the shop floor and delegate tasks during opening and closing of the business.
Master of Arts