A bilingual global marketing professional skilled at global event management, digital and social media marketing. Adept at planning and executing cross-regional marketing strategy, events, and social media campaigns across the UK, Europe, US, the Caribbean, Russia, MENA, ASEAN and China to maximise lead generation and strengthen brand position.
Have solid experience managing both mass market and Ultra High Net Worth Individual (UHNWI) market in various B2B and B2C industries such as Technology and Legal, including identifying different market needs and delivering short and long-term solutions.
Work history
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Marketing OfficerCS Global Partners
- London, United KingdomFull Time
CS Global Partners is an international, industry-leading, award-winning legal advisory firm specialising in citizenship and residence solutions (www.csglobalpartners.com)
My achievements:
• Managed over 85 global and regional events, B2B and B2C exhibitions, roadshows, and exclusive dinners working with Caribbean government dignitaries for key agents from planning to execution in four leading markets – Russia, Europe, UAE and China
• Liaised with over 10 service providers from digital agencies, promotional merchandise suppliers to printing companies, organising online and offline marketing activities to reinforce brand awareness and generate leads in key regions
• Identified and reached out to various global publications for online and offline advertising and editorial opportunities, such as advertisement on British Airways in-flight magazine, High Life
• Developed and enhanced company’s database management using ZOHO CRM platform ensuring clean and effective marketing lists
• Planned and generated social media content and content calendar for various government and company’s social media accounts
• Monitored the social analytics and create regular reports using Google Analytics, and propose effective ways to increase lead generation
• Instrumental in developing China market entry strategy, including localisation, setting marketing deliverables, and building business relations with local agents and prospective clients
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Sales and Marketing InternConjure
- Reading, United KingdomInternship
Conjure is a digital experience company specialising in creating applications and digital interfaces for cars and mobile devices, developing back-end and content management systems, as well as analytics tools. (www.conjure.co.uk)
My achievements:
• Developed and managed marketing database in related organisations on prospective, and current clients on LinkedIn
• Monitored competitors’ marketing online and offline marketing activities and PR exposure and reported to the line manager on regular basis
• Researched and compiled B2B marketing materials and case studies, presenting to the C-level Directors
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Skills
- Event Management
- Social Media Marketing
- Digital Marketing
- Brand Management
- Mandarin Chinese
- CRM Management
- Advertising
- Administration Skills
- Google Analytics
- Event Design
Education
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MScHenley Business School
- Reading, United Kingdom
MSc in Marketing and International Management
Henley Business School at University of Reading
• Key modules include: Global Marketing Management; Digital Marketing; Market Research, International Strategy Management; CSR
• Graduate Business Project: An Examination of Stakeholder Identification and Salience- A Tesco UK Study
• Grade obtained: Distinction