Christy Huang

Marketing Officer

Level
Mid Level
Location
Reading, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

A bilingual global marketing professional skilled at global event management, digital and social media marketing. Adept at planning and executing cross-regional marketing strategy, events, and social media campaigns across the UK, Europe, US, the Caribbean, Russia, MENA, ASEAN and China to maximise lead generation and strengthen brand position. Have solid experience managing both mass market and Ultra High Net Worth Individual (UHNWI) market in various B2B and B2C industries such as Technology and Legal, including identifying different market needs and delivering short and long-term solutions.

Locked Pro Plan feature

Skills

  • Event Management
  • Social Media Marketing
  • Digital Marketing
  • Brand Management
  • Mandarin Chinese
  • CRM Management
  • Advertising
  • Administration Skills
  • Google Analytics
  • Event Design

Companies I’ve worked with

  • K

    Kdan Mobile Software Ltd.

    • C

      Conjure

      • C

        CS Global Partners

        Work history

        2017

        Marketing Officer

        CS Global Partners

        Nov 2015 - Sep 2017
        • London, United Kingdom
        • Full Time
        • CS Global Partners is an international, industry-leading, award-winning legal advisory firm specialising in citizenship and residence solutions (www.csglobalpartners.com) My achievements: • Managed over 85 global and regional events, B2B and B2C exhibitions, roadshows, and exclusive dinners working with Caribbean government dignitaries for key agents from planning to execution in four leading markets – Russia, Europe, UAE and China • Liaised with over 10 service providers from digital agencies, promotional merchandise suppliers to printing companies, organising online and offline marketing activities to reinforce brand awareness and generate leads in key regions • Identified and reached out to various global publications for online and offline advertising and editorial opportunities, such as advertisement on British Airways in-flight magazine, High Life • Developed and enhanced company’s database management using ZOHO CRM platform ensuring clean and effective marketing lists • Planned and generated social media content and content calendar for various government and company’s social media accounts • Monitored the social analytics and create regular reports using Google Analytics, and propose effective ways to increase lead generation • Instrumental in developing China market entry strategy, including localisation, setting marketing deliverables, and building business relations with local agents and prospective clients

        2015

        Sales and Marketing Intern

        Conjure

        Jun 2015 - Sep 2015
        • Reading, United Kingdom
        • Internship
        • Conjure is a digital experience company specialising in creating applications and digital interfaces for cars and mobile devices, developing back-end and content management systems, as well as analytics tools. (www.conjure.co.uk) My achievements: • Developed and managed marketing database in related organisations on prospective, and current clients on LinkedIn • Monitored competitors’ marketing online and offline marketing activities and PR exposure and reported to the line manager on regular basis • Researched and compiled B2B marketing materials and case studies, presenting to the C-level Directors

        2014

        English marketing specialist

        Kdan Mobile Software Ltd.

        Jun 2012 - Feb 2014
        • Taiwan
        • Full Time
        • Kdan is an award-winning mobile software development company specialising in creating mobile applications and online services. (www.kdanmobile.com) My achievements: • Developed the company’s direct marketing to capture new clients, and retain current clientele whist building loyalty • Facilitated online advertising services and tools such as Pay per click (PPC) campaigns, Facebook advert campaigns, search engine optimisation (SEO), and Google Analytics • Project coordinator in several development projects by collaborating with a team of designers and developers to develop product unique selling point (USP), intuitive interactions in the user interface design and experience (UI/UX), and market positioning • Researched, and instigated over ten online PR events via forums, social media platforms and advertising channels • Planned and delivered high-engaging posts and videos on social media platforms (Facebook, Twitter, LinkedIn, YouTube, and company blog) to promote the products and to interact with the audience on regular basis • Management of international clients’ enquiries and complaints through personalised emails and phone calls

        Education

        2015

        Sep 2014 - Dec 2015
        • Reading, United Kingdom
        • MSc in Marketing and International Management Henley Business School at University of Reading • Key modules include: Global Marketing Management; Digital Marketing; Market Research, International Strategy Management; CSR • Graduate Business Project: An Examination of Stakeholder Identification and Salience- A Tesco UK Study • Grade obtained: Distinction