Highly experienced and creative senior designer with an excellent eye for type and imagery who has worked across a variety of sectors. A strategic thinker who is passionate and design curious, who can solve and conceptualise design solutions. Confident to make, communicate and rationalise design decisions. Experienced in taking briefs from concept through to finished artwork, collaborating with project stakeholders to deliver projects according to budget and goals. Available to work on-site or remotely on a freelance basis, but open to perm roles.Locked Pro Plan feature
Providing creative concepts, design and visualisation of potential commercial partnerships across The Football Associations assets, including the England teams, The FA Cup, Wembley Stadium and the grassroots game. Combining my love of football, it’s culture with my creative experience, I have a unique insight to help sell the game through the creation of an extensive suite of photographic content for the commercial teams presentations, often delivering at short notice. These have helped to secure new partnerships deals with BT, LG, PayPal, Google Cloud, Barclays, that ultimately benefit grassroots football. I also project manage and maintain the assets within this area, to ensure smooth and efficient running of projects.
Creation of toolkits to activate Deliveroos partnership with The Emirates FA Cup. Building awareness of the partnership using social digital content, competitions and promotions, on a national and local level, through a creative solution in line with Deliveroo brand guidelines and use of The Emirates FA Cup rights.
Working on Christmas in-store comms for M&S Foods account.
Adapting master photoshop key art to localise for regional home entertainment releases.
The Carphone Warehouse • Design of an extensive portfolio for ‘Carat’ employee engagement programmes and other internal communications • Develop themed concepts, in sympathy with telecom partner guidelines and Carat • Liaising with client and printer ensuring job completion within budgetary constraints • Oversight of all stages of production from asset sourcing, copy writing, proofing and final production Epson Europe • Implementation of consumer and business printer packaging for Pan European and Middle Eastern markets • Managing account in partnership with Epson marketing executives and liaison of future packaging development • Development of an asset library ensuring design consistency across all products and enhancing workflow and productivity • Creation of a typesetting workflow for over 30 languages • Preparation and delivery of artwork ready files to Epson Corporate head office in Japan for distribution to factories • Design and production of ink and media packaging • Updating visual identity for the existing range of Inks, including extensive image sourcing, and commissioning, ensuring brand and design consistency The Cutty Sark Trust • Design of Cutty Sark - ‘Saving a Legend’ brochure for charity gala event hosted by HRH Duke of Edinburgh at Buckingham Palace • Sourcing images from Cutty Sark image archive, and photographing new images which were subsequently donated to their archive • Managed all stages of production St Albans District Council • Concept, design and illustration for Climate Change Initiative • Creation of ‘Environmental Helpline’ campaign Gear • Art direction of photoshoot, image retouching • Design of corporate identity, brochure and trade advertising Aon • Design and creation of visual identity of Aon’s ‘Select’ benefits scheme, applied on and offline Prologic • Design of corporate literature including Annual Reports. Other clients Dentsply, Goddess, Spring Partnerships, RAF Museums
Dar Al-Handasah One of the largest global, consulting engineers with 111 offices across 42 countries • Worked as part of a team on the top level corporate identity re-branding to coincide with the groups 50th Anniversary • Designing the new identity, corporate brand guidelines and website design • Design and creation of corporate literature and style formatting from which all global brochures would adhere to, including Dar Group and ACE Consulting Public Sector Foreign & Commonwealth Office, Highways Agency, Department for Trade & Industry • Design of corporate literature and educational materials Cancer Research Campaign • Design of Fundraising Pack • Development of concepts and preparation of visuals for client presentation Evolve • Design of an ‘evolving’ brochure Memery Crystal Solicitors • Design and art direction of recruitment advertising Other clients ECGD, Edward Lewis Solicitors, Lloyds TSB Group Union, Macmillian Cancer Support, Merrill Lynch, Suits You