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Cibele Fontoura

Design Researcher/ Project Manager

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About me

Worked as producer and project manager for advertising, design and shopper marketing agencies in Brazil and London. Previous roles include operations director at Bola Sociology Design (a joint venture between WPP and Box1824 Group), production manager at F/Nazca Saatchi & Saatchi, operations manager at DCS/JWT Porto Alegre, in Brazil; a work experience at JWT New York and freelance at Crispin Porter Bogusky in London. I also have experience in design and trends research, which I started doing after taking a Master Degree in Strategic Design at IED (European Design Institute) in Sao Paulo and also took a short Service Design course at Central Saint Martins in London.


  • Advertising
  • Design
  • Researcher
  • Consultancy
  • Innovation Design

Work history


Design Researcher & Project Manager

Observatory Lab

Jun 2014
  • DESIGN RESEARCHER / PROJECT MANAGER Observatory Lab is a design research practice based out of London. We study culture, markets and consumers to understand and identify behaviour patterns, generating insights to inform the development of design concepts and products. I work as part of a global behaviour and trend hub providing input, inspiration and analysis for design teams. Our main clients are based abroad, mostly from their beauty and fashion industries.


Project Manager & Creative Services

Crispin Porter Bogusky

Jun 2012 - Nov 2012
  • Project Manager in the Creative team, responsible for managing the creative process and workflow alongside account and creative team. I worked mostly on Milka, a traditional brand of chocolate, which was a large account comprehending 5 different clients, being responsible for creating and maintaining a project timing plans, allocating teams according to the projects’ needs. I also worked with input from specialist departments when needed. Also responsible for scheduling all meetings regarding the projects ensuring that all relevant departments attended, and also for all budgeting processes creating estimates and controlling the financial status.


Integrated Production Manager

F/nazca Saatchi Saatchi Brazil

Aug 2010 - Sep 2011
  • - Responsible for special projects from digital to the design area, interpreting and searching technical viabilities; - Development of prototypes _ interactive materials estimating costs and control budgets; - Resource allocation - Controlling schedules / operational coordination delivery evaluation / final production.



Service Design Short Course

Central Saint Martins

Sep 2012 - Dec 2012


    Design Thinking

    European Design Institute

    Mar 2008 - Sep 2010
    • Strategic Design



    Silver Lion Promo & Activation - Cannes Festival

    Cannes Lions

    • ** Award Silver Lion in Promo & Activation - Cannes Festival 2012 ** Le Curiosism idea allowed the community to access the "Le Curiosism" during the pre-exhibition period through the robot-cat eyes, using Facebook Connect. This project has involved 5 different providers, from product developer to internet connection supplier.