Hey! I'm Cindy, co-founder of Lara, a sustainable underwear brand launching 2017. Working in fashion, I was totally turned off by complicated, unethical supply chains and the low quality products on the high street. So I teamed up with my business partner and best friend to start a new kind of underwear brand. We use luxury surplus materials reclaimed from all over the world and manufacture in our London studio. Best of all, we get to train an amazing group of women in how to lingerie design and construction - a skill that is pretty rare in the UK today.Locked Pro Plan feature
I began with Qardio as a marketing intern, assisting in creating graphics for online advertisements, researching competitors, drafting PR pitches and writing blog posts. After two months, I was promoted to digital marketing assistant and now help develop and execute marketing strategies. Current responsibilities include digital marketing strategy, all social media strategy, social media analytics, graphic design and assisting with global outreach across a range of platforms.
Assistant to the managing director of Flood of Venus (a luxury lingerie brand launching 2016) from the conception of the company. Job role involved all tasks leading up to brand launch including strategising for investor meetings, product design and development, pattern cutting, marketing strategy, PR outreach, all material sourcing, product costings, branding strategy and design, competitor research and market research. This role also allowed me the wonderful opportunity to learn from talented designer/pattern cutter Javier Suarez, original creative director of Bordelle.
BA Fashion Contour - a specialist product degree teaching specialist skills in lingerie design and construction.
Design proposal for Debenhams full bust nightwear awarded for successful completion and thorough marketing plan. Design brief at London College of Fashion.
Design proposal for Victoria's Secret strapless and multi-way bras awarded for successful completion. Design brief at London College of Fashion.