About me
Passionate about people, creativity and ideas
Strategic and creative marketing professional
A skilled and influential communicator with integrity and gravitas
Experienced in working with multiple agencies and creative teams and managing large stakeholder groups
Well connected within the worlds of music, culture and entertainment
Over 15 years experience across multiple sectors and geographies
Agency and client side experience
Work history
VP Global Marketing
London, United KingdomFull Time
− Strategic marketing lead for the Asian Luxury Collection including openings in Shanghai, Mykonos, Marrakech, LA, Hawaii, Houston, London and Oslo
− Built a marketing team in London that delivered EBITDA growth YOY over 4 successive years
− Global brand management of the Asian Luxury collection including development and deployment of brand strategy and guidelines
− Negotiation and management of brand partnerships including Grey Goose, Diageo, David Munoz
− Creation and implementation of global marketing campaigns including Chinese New Year 2014 that delivered 30% increase on revenue across all sites
− Briefing and management of best-in-class agencies across brand, PR and digital
− R&D for new brand concepts including Ling Ling, a sub-brand of Hakkasan and House of Hakkasan, the company’s inaugural hotel concept
Skills
- Brand Strategy
- Communications
- Marketing
- Social Content Strategy
- PR
- Music
- Managing People
- Leading Teams
- Campaign Strategy
- Business Strategy