Claire Ashman

Marketing Director

London, United Kingdom
Locked Pro Plan feature


  • Marketing Director
    Creative Director

About me

Passionate about people, creativity and ideas Strategic and creative marketing professional A skilled and influential communicator with integrity and gravitas Experienced in working with multiple agencies and creative teams and managing large stakeholder groups Well connected within the worlds of music, culture and entertainment Over 15 years experience across multiple sectors and geographies Agency and client side experience


  • Brand Strategy
  • Communications
  • Marketing
  • Social Content Strategy
  • PR
  • Music
  • Managing People
  • Leading Teams
  • Campaign Strategy
  • Business Strategy

Work history


VP Global Marketing

Hakkasan Group

Sep 2013
  • London, United Kingdom
  • Full Time
  • − Strategic marketing lead for the Asian Luxury Collection including openings in Shanghai, Mykonos, Marrakech, LA, Hawaii, Houston, London and Oslo − Built a marketing team in London that delivered EBITDA growth YOY over 4 successive years − Global brand management of the Asian Luxury collection including development and deployment of brand strategy and guidelines − Negotiation and management of brand partnerships including Grey Goose, Diageo, David Munoz − Creation and implementation of global marketing campaigns including Chinese New Year 2014 that delivered 30% increase on revenue across all sites − Briefing and management of best-in-class agencies across brand, PR and digital − R&D for new brand concepts including Ling Ling, a sub-brand of Hakkasan and House of Hakkasan, the company’s inaugural hotel concept