Position: Marketing Director When: Nov 2014 – July 2015 (Mat cover) The Box Plus Network is the UK’s leading network of music TV channels in the UK, broadcasting 7 music channels; The Box, 4Music, Kiss, Kerrang, Magic, Smash Hits and Heat. It is jointly owned by Channel 4 and Bauer Media. 4Music is the UK’s biggest music channel. • Heads up a team of ten direct reports across Marketing, Digital, Insights and social. Determines strategic direction, hiring, goal setting and appraisals. During the contract I have hired a Social Media Manager, Web Producer and Insights Manager. • Reports directly to the Managing Director and to the board. • Leading the strategy and planning for marketing, insight and digital across the Portfolio of brands. Comes up with new creative programming and initiatives to drive share of market and unique users to 4.music.com. Reviewing SEO strategy and managing digital product development with external agencies such as Spredfast and Numiko. • Content management of all editorial content for 4music.com and the brand social channels. • Creation of Brand Guidelines and architecture documents for the portfolio of brands. • Using insights and commissioning research to inform strategy across content, commercial, programming and in house 4music production teams. • Managing all consumer PR, promo airtime and cross promotional inventory from C4, E4 and Bauer Media to create high profile campaigns that boost ratings, reach and time spent. • Inspiring the creative teams within programming and production to consistently produce high impact concepts that resonate with the fans. • Own and direct the positioning, values and execution of our passion brands including international extensions. Overseeing re-branding the company from Box TV to The Box Plus Network in Jan 2015. • Devise the digital and social strategy that builds products of scale and leverages social networks. Including driving web impressions, uniques and downloads of the Box+ app. This includes commercial digital partnerships. • Collaborate with distributors and third party promotions to unlock marketing support such as Spotify, You Tube, Google, Shazam and other digital brands. • Presenting our Marketing Strategy to key directors, the board and stakeholders with key influence and gravitas.
• Developing the strategic direction for the Global Masterbrand for Air New Zealand encompassing all products and services • Implementation of the strategic guidelines for Air New Zealand’s Brand architecture and overseeing these guidelines across all areas of the business • Brand Management of the new Masterbrand, including creation of key assets as part of the brand toolkit using internal and external design agencies. • Leveraging insights to understand our customer segments, consumer behaviour and brand perceptions to determine strategy. • Brand Planning across all Marketing Campaigns touchpoints, ATL and BTL as well as all online communications for Air New Zealand products and services. • Leadership in order to implement the agreed business plans and strategies across all areas of the business. • Creative design and copywriting for new Masterbrand brochures for key products and services, including retail and brand.
Marketing Manager responsible for New Release and TV titles across Home Media for the UK Lead the preparation & delivery of title marketing plans – including setting commercially-driven sales & marketing targets, creating promotional activities and helping develop retail marketing plans Commercial forecasting – lead the development of volumetric forecasting, pricing proposals, digital window scenarios and P&L planning for key new release titles Proactively lead key stakeholder relations – including internal sales and retail marketing teams, digital partners, Paramount Home Media International (LA) and 3rd party licensors. Lead all new release creative development processes – including liaison with Paramount’s creative & operations teams to ensure timely supply & signoff of artwork & associated creative materials / assets Lead external vendor relationships to develop new release title marketing activities – including PR, media, social media and promotions and prepare post campaign analysis on all key activities Develop quarterly sales presentations and trade materials to showcase the upcoming new release feature film slate to both internal and external stakeholders Lead the management and personal development of the Product Manager (New Release), Asst Product Manager (TV) and Department Marketing Coordinator. MAJOR MARKETING CAMPAIGNS: Transformers: Age of Extinction 2014. Hercules 2014. Teenage Mutant Ninja Turtles 2014. Twin Peaks Complete, Labor Day 2014, Rudderless 2014, Fading Gigalo 2014, Plastic 2014.
Developing strategic direction and media/marketing planning for each theatrical release ? Managing the media development and creative implementation of tailored ATL and BTL marketing plans for designated Universal theatrical releases. ? Management of budgets to hit specific Box Office targets with P and L responsibility ? Leading a team including the head of publicity, trade marketing manager, media brand promotions manager, digital marketing manager and UK sales team to ensure the strategic direction of each release is implemented to plan. ? Strong knowledge of the digital marketing landscape, including owned, paid and earned media strategies for Universal film content. ? Presenting to senior internal and external stakeholders, including Directors and Producers. MAJOR FILM MARKETING CAMPAIGNS: Despicable Me October 2010, Barneys Version January 2011, Hop April 2011, SENNA June 2011, Jane Eyre 2011, Beginners 2011, The Lorax 2012, Contraband 2012, Wanderlust 2012, Marley 2012, The 5 Year Engagement 2012, Paranorman 2012, StepUp 4 2012, Savages 2012, 47 Ronin 2013, Mama 2013, This is 40 2013, Zero Dark Thirty 2013, Identity Thief 2013, Fast and Furious 6 2013, About Time 2013 RESULTS: Fast and Furious 6 broke UK Box Office records as Universals biggest opening weekend ever (8.7M) and the 2nd Biggest 2013 Opening after Iron Man 3 (£13.71m inc.£2.32m in previews) Despicable Me topped the UK Box Office for the weekend of launch 15th October with £3.65m, ahead of the Social Network and Wall Street 2. The film went on to gross £20m box office in the UK. SENNA is the 2nd highest grossing documentary of all time and the highest grossing UK documentary of all time. SCREEN International Marketing & Distribution Awards Winner 2011 UK PR Campaign of the Year and UK Best Documentary Release Of The Yea
Brand/Product Manager for PSP and PS3 • Development of brand strategy PS3 titles and implementation of ATL and BTL campaigns • Development of Brand Strategy and implementation of all UK Marketing Campaigns for PSP 2007/2008/2009/10. Including launch of key titles such as Gran Turismo and LittleBigPlanet. • Management of PSP Social media marketing through media channels Nickelodeon, Disney XD, Facebook, Bebo.com and YouTube.com • Managing pricing structure with sales teams, presenting to sales, marketing and senior stakeholders • Implementing trade marketing activity in store and digitally across sales platforms. • Brand Partnerships with external stakeholders i.e. Harry Potter PSP game and Warners • Management of Marketing Assistant and Junior Product Manager MAJOR MARKETING CAMPAIGNS: LittleBigPlanet on the PS3 2008. Largest marketing spend of any SCEE PS3 title to date (£4 million ratecard) and was one of the first User Generated Campaigns in the gaming industry. Involved team leadership of 15 people in five external agencies including MGM, TBWA, Shine PR, Making Waves Experiential Agency. Campaign included: • ATL: TVC (4 creatives). In Cinema, Outdoor DEP, 4Music competition spots, Extensive press campaign. Creation of LBP.com website, social media competition to create User Generated ads, which we then ran in the wider campaign. Launch homepage takeovers. Branded competitions with gaming sites. Creation of LittleBigVice brand magazine in conjunction with Vice Magazine • BTL: Management of 2 Pop-Up Experiential retail spaces in London and Manchester
CADBURY CONFECTIONERY LTD. Brand Manager Foods, Cookery and Desserts (October 2005-February 2006) Assistant Brand Manager - Enrobed Barlines (November 2003-October 2005) Account Manager DDB (seconded to Cadbury)– Enrobed Barlines (November 2003 – August 2004) Responsibilities: - Managing major advertising campaigns (ATL and BTL) and new product launches. - Creating brand strategy for each product and implementing campaigns to strategy - Annual Brand Reviews to internal stakeholders - Presenting at Senior Account Manager meetings and Sales Rep meetings - Managing New Product Development (NPD) from conception to launch and product updates, consumer research and launches - End of Period Reports for Brands – using AC Nielsen and Milward Brown data - Training new Assistant Brand Manager Nov 2005- March 2006 - Managing all Barline Music, Sports and Youth Sponsorships for 2004/05/06 - Co-ordination of on pack promotions and liaising with 3rd party sponsorships including the All Blacks, Warner Brothers (Narnia).
Working as a marketing executive on Channel One and Channel Two marketing promotions. Research for new shows and marketing communications for existing shows.
Bachelor of Commerce and Bachelor of Arts Conjoint Degree