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Providing support to stylists on sets across NET-A-PORTER, MR PORTER AND THE OUTNET, by managing sets according to deadlines and stylist requirements. - Creating detailed outfit/shopping links for website, considering brand alignments and sales reports in the process. - Assist stylists in extra projects, research and presentations e.g brand academies. - Assisting the curation of jewellery draws, calling in relevant, on-trend pieces. - Contributing to ready-to-wear product styling and writing product descriptions for THE OUTNET.
- Writing relevant popular culture content for remixmagazine.com, with a firm understanding of what the Remix audience wants to read and what the Remix ‘voice’ sounds like. - Contributing to quarterly print magazine Remix, with readership of 100,000. Producing written editorial content, conducting, transcribing and editing interviews and curating themes for editorial fashion pages.
Successfully launched the TOPSHOP TOPMAN brand in the New Zealand market, being the key support for the TOPSHOP NZ Brand Manager and TOPSHOP TOPMAN Marketing Manager, for both marketing and product responsibilities - the small nature of the business resulting in a hybrid role. Driving bottom line TOPSHOP sales through successfully co-managing all marketing, social media and a balanced commercial and directional TOPSHOP stock package. - Assisted in managing all aspects of TOPSHOP marketing activity, including strategy, activity conceptualisation, internal briefings, delivery, and post-activation evaluation and data analysis. Took ownership of managing events such as multiple ‘TOPSHOP Unique’ and ‘Ivy Park’ collection launches in B&MM’s absence, as well as most in-store activations. - Managed TOPSHOP NZ Instagram account @topshop_nz with PR agency Showroom 22. Created unique social media conten,t including styling and conceptualising shoots, and developed strategies that supported TSTM’s business goals and represented the TOPSHOP NZ customer’s lifestyle, needs and wants. Grew audience by 100%. - Co-managed TOPSHOP product feedback alongside BM, to UK buying and merchandising teams. This included; product, department, phasing and customer evaluations, detailed sales analysis, carrying out key brand reports including competitor reviews, moodboard presentations and profiles for customers, departments and products. Took ownership of all feedback and management in BM’s absence.
Undertook managerial responsibilities at both stores in absence of a 2IC, such as communicating detailed customer feedback, sales trends and overall performance reports to business management. Successfully contributing to daily sales targets, building strong, effective relationships with customers and maintaining a high standard of store presentation and operation.
Coordination of everyday tasks including researching for creative concepts/strategies for brand events/gifting/releases and monitoring, clipping, logging and calculating press coverage. Contributed towards increased client satisfaction and press coverage through the creation of mini press releases and successfully sourcing of products for media/stylists’ editorial themes, applying a personal understanding and eye for trends/fashion.
Managed social media direction and implementation with owner in business’ first 6 months. Successfully created a strategy in relation to yoga classes and events as well as corresponding content and copy for Facebook and Instagram. - Achieved significant growth in overall audience volume and engagement.
Assisted team with general tasks such as updating press coverage, processing and monitoring showroom samples and stock levels. Formed important relationships with media, stylists and brand representatives during this time and sourced for editorial themes. - Spearheaded a weekly mini press release ‘New to the Showroom’, which had a strong reaction from media and stylists.
Assisted RUBY Brand Manager with general marketing, PR and event planning and implementation. Researched marketing ideas, brands and publications/platforms to approach, renewed web store product and copy, and coordinated social media conversations. Updated press coverage and calculated advertising and PR values, maintained showroom and sample processing while building relationships with media and stylists.
Major in Public Relations