Managing the online visual merchandising of the full range of products across the website considering key trends, coupled with the understanding of customer needs to help maximise conversion and cross selling opportunities. Custom build categories & merchandise products to support social and email marketing, using knowledge of stock availability to ensure lists are commercial while maintaining consistency of the site. Site optimisation & SEO in line with competitor research. Assisting in the creation of engaging digital marketing campaigns & social media content. Assist in management of photoshoots, events and other marketing activity to promote the brand. Liaising with external PR & media as well as celebrity & influencer outreach to create engaging on brand visual content. Ensure all products are commercially and strategically merchandised across the site in category listing pages and relevant trend pages to maximise visibility of product across site. Liaise with merchandising, buying, creative, PR and marketing teams to merchandise the site to maximise sales. Oversee product uploading process, including imagery selection to best represent the product to maximise sales, Creative copy writing of product name & descriptions in line with SEO, and selection of relevant & related products to maximise ATV & UPT.
Supervising a team of 20 - 25 to create a premium shopping experience in a design led contemporary fashion business across two sites with a combined turnover of over £1 million. Assisting management in the running of store & managing the team. Staff training, cashing up & key holder responsibilities. Delivering high standards of customer service. Maintaining high store standards on shop floor & back of house. Maximising sales opportunities through excellent product knowledge. Working to & meeting regular sales targets & motivating team to achieve these goals. Focusing on store KPI’s & ensuring staff have an understanding of key performance areas. Executing floor moves & implementing visual merchandising guidelines. Liaising with local store managers, area managers, confession staff & visual merchandisers. Planning for the business through weekly trade & commercial reports for the store. Implementing in store & company incentives & motivating team to achieve these targets. Maintaining accurate records of store performance. Successfully carry out area manager visits & floor walks, presenting key store information to senior management. John Lewis Concession Buddy: Responsible for the Reiss concession in John Lewis Liverpool, consistently achieving top results vs the company average. Liaising with concession merchandisers & JL management. Supporting the concession by overseeing & implementing floor moves & visual merchandising directives. Overseeing all inter branch stock transfers. Participating in weekly conference calls with area wide John Lewis buddies to track concession performance vs the area & company. Creating & maintaining commercial & trade reports for concession. Carrying out visits & presenting of key information to senior management.
2012 – 2015 : Supervisor, Whistles, Liverpool Helping to create an amazing shopping experience in the premium middle/boutique market sector. Assisting management in the running of store with a turnover of £750k & managing a team of 9 including staff training, cashing up & key holder responsibilities. Delivering high standards of customer service. Maintaining high store standards on shop floor & back of house. Maximising sales opportunities through excellent product knowledge. Creating window & in store displays working to visual merchandising guidelines. Meeting regular targets & KPI’s & creating & maintaining commercial & trade reports. 2015: Interim Concession Manager, Whistles, House of Fraser, Manchester Working out of branch temporarily to cover the concession in a supervisory/management capacity. Managing a small concession team of 5 sales consultants. Induction & training of new starters. Executing floor moves to visual merchandising guidelines. Liaising with local store managers & area manager. Maintaining commercial information such as KPI’s & the branch stock account.
To provide an academic structure to encourage the development of the necessary creative, intellectual and entrepreneurial skills to enable progression within a career in the global Fashion Industry or setting up a small business. To encourage the development of specialist skills and knowledge relevant to the context of a Fashion Entrepreneurial approach to the Fashion Industry within the current climate.