About me

Stuck somewhere between creativity and strategy. A brand marketer that thrives in fast-paced environments, with a passion for building authentic, consumer-centric brand identities that go against the grain.

QuestionsProjectsExperienceTeam

Work history

Content and Brand LeadHelloFresh
Nov 2018 - Feb 2019London, United KingdomFull Time
3 Month FTC -- • Built the brand and content strategies for a new venture with the goal of delivering aggressive growth. • Refined tone of voice, aligning all customer-facing comms. with the brand’s new guidelines across the marketing mix. • Lead ambitious cross functional projects working towards competitive growth targets.
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Marketing ManagerHomewings
Dec 2017 - Oct 2018London, United KingdomFull Time
• Built and managed a team to create and deliver marketing campaigns end-to-end, driving aggressive growth in community size, traffic and brand awareness. • Drove acquisition by managing the Digital Strategy (ie. CRM, e-mail, partnerships, content, paid social). • Launched and managed strategic brand partnerships end-to-end with companies including Bloom & Wild, Class Pass, Blow Ltd, Pact Coffee, Swoon Editions, Gousto and Everdine. • Creative and content lead in the brand creation and direction. Established tone of voice, visual brand guidelines/identity and naming convention. • Owned all things copy; produced compelling marketing copy targeted at diverse segments. Designed attention-grabbing creative assets for both digital and print. • Handled the content strategy end-to-end.

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Skills

• SEO
• Social Media Management
• Copywriting
• Content Creation
• Email Campaign
• Visual Branding
• Visual Communication
• Creative Strategy
• Abobe Illustrator
• Mail Chimp

Education

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MSc Innovation Entrepreneurship and ManagementImperial College Business School
Aug 2015 - Sep 2016London, United Kingdom
Post-Graduate Thesis: Vertical Integration in The on-Demand Media & Entertainment Industry: The Business Model of The Future? Key Courses: International Marketing, Innovation Management, Management of Design, Strategic Management, Business Model Innovation
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BA (Hons) Performance Design and PracticeCentral Saint Martin’s School of Art
Aug 2011 - Jun 2015London, United Kingdom
Topic of Undergraduate Thesis: Wearing History: Cultural Authentication and the Empowerment of Cultural Identity through Dress in Colonial and Post-Colonial West Africa.

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