I am a womenswear designer dedicated to make a positive contribution in the shift how we define fashion - today and tomorrow. This means that I pay great attention to what and where I source my fabrics, maintain all production within the UK and aim to demonstrate that eco-friendly fashion can be sexy, in the hope to inspire others around me. Latex has been a fabric that I’ve specialised working with over the past few years as it withholds a great deal of possibilities in its design scope and often is being overlooked as a key fabric that does not impact the environment negatively. My enthusiasm for design, latex and seeing an opportunity in the landscape of sustainable brands that are accessible yet fashionable, lead me to the launch of my own label HANGER INC in 2013, which was recently awarded by ASOS with the ‘Fashion Discovery Award’. I believe in hiring for attitude and a culture of collaboration, where each employee is being listened to and valued for their input. I’d also hope to set an example for other designers to make the move towards a more mindful business model – an environment the earth can sustain. I’m always up for a new challenge or chat – please email email@example.com if you’d like to get in touch!
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Projects credited in
- Polyester Podcast: How to start a fashion brand, with HangerFor Polyester Podcast's 'Ask An Expert' section, I interviewed Claire Yurika Davis, the founder and designer of London-based label HANGER Inc, about her latex-focused fashion brand, how she built a business, and some of the challenges (both financial and industry-related) she faced along the way.
- Meet ASOS Fashion Discovery 2016 Winner, HANGERLast year, Fashion Discovery was launched to find and nurture fashion’s most exciting emerging brands. Two winners were given a grant of £50,000 each, along with business support, plus an edit of their collections sold on ASOS.com. Applications for ASOS Fashion Discovery 2017 are open. Apply now for your chance to win big for your fashion brand. London-based HANGER wowed at every stage with its distinct British-Japanese influences, ‘Made in London’ sustainability and unique latex craftsmanship.28
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Latex ManufacturerLady Lucie Latex
London, United KingdomFreelance
Heading up the production department at the London based, world-wide recognised brand Lady Lucy Latex since mid 2013.
London, United KingdomFull Time
In the realm of latex pieces and Japanese girlhood, London-based fashion label HANGER was born. With the vision to create a forward-thinking brand delivering both quality and accessibility, HANGER is a nod to the slow fashion movement that is seasonless and made in London. Graphic silhouettes, sci-fi aesthetics and wearable latex designs are what distinguish the garments visually and are reinterpreted in each collection of the brand.
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- Fashion Design
- Machine Sewing
- Business Management
- Business Operations
- Creative Art Direction
BA (Hons) Fashion Apparel Design and ConstructionUniversity College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone & Rochester
- Epsom, United Kingdom