French native based in London for almost 8 years, I am passionate about creating innovative and engaging communications strategies and digital content.
I have more than 7 years of experience as a Communications and Project manager working for one of the world-leading healthcare technology companies, NHS clients and with small start-ups, across different regions (UK, US, Ireland, France and more). I work with leaders and high-profile clients to define their vision and what success looks like in order to develop creative strategies which will support their company’s corporate and sales goals.
Throughout my career, I have been in charge of media relations, social media, campaign management and digital content creation. I work with my clients to identify what their objectives are and conceive creative strategies which help support their goals by leveraging PR, digital, influencers and on/off-page SEO tactics. This has given me the foundation to fully understand how to nurture healthy relationships with clients and develop a holistic view to deliver projects on time and on budget.
Projects
- Press releases pitching and media coverageChallenge: The main part of my role at Cerner was to increase media coverage and improve the sentiment associated with Cerner. Project: My main task was to source stories and obtaining good media coverage in industry publications. I created a strong network of contact within Cerner which helped me quickly source and write stories. I also worked very closely with the Communications Managers at the NHS Trusts in order to create aligned messages and reduce story-telling discrepancy/conflicting stat
- Meet Cerner UK digital campaignChallenge: Cerner is an American company and was suffering from a negative perception among potential clients and the media, as experienced by many US organisations in Europe. Lack of local knowledge, no understanding of the NHS system and US-centric products were common preconceptions associated with Cerner. Project: In order to reduce this perception, I devised the idea of a campaign focusing on our local associates with NHS experience, and/or who are patients at some of Cerner’s NHS Trust cli
- Claire ImaginariumChallenge: With a passion for travel and interior design I wanted to create an outlet where I could share creative content. Project: I decided to create a blog where I could share travel itineraries and advice, and document all the details of a house renovation project. I developed an extended editorial content schedule helping me manage this project as well as my full-time day job. I produce all written, photographic and video content. I post daily and share all content across multiple social m
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Skills
- Marketing Strategy
- Project Management
- Copywriting
- PR Strategy
- Corporate Communications
- Digital Communications
- Content Creation
- Blogging
- Influencer Marketing
- Communications Strategy