Claire Dikecoglu is a social media director, creative storyteller and community builder with with over 10 years experience in social media, specialising in entertainment.
• Excellent experience leading social media for entertainment brands, including box office campaigns for 20th Century Fox, EOne and Universal Pictures, broadcast campaigns for Sky Entertainment and the Graham Norton Show, multi-year strategies for major franchises such as Harry Potter, and developing international marketing toolkits for Nickelodeon and Fox Searchlight
• Senior manager with experience leading teams both large and small, across a variety of disciplines (community management, producers, designers, analysts) and in multiple territories (EMEA and global)
• Results driven with proven success in leading high performing campaigns and winning high value business
• Motivational leader that inspires teams by setting high standards and clear objectives complemented by a supportive approach and leading from the front when issues arise
• Creative, flexible approach, with big-picture perspective and meticulous eye for detail
• Active elected Board Trustee for a theatre company for young people
Work history
Social Media DirectorThink Jam
- London, United KingdomFull Time
Highly effective department head responsible for overseeing social media and digital delivery, developing high-performing strategies and leading best practice.
Key Clients: Nickelodeon, Warner Bros (Harry Potter franchise & Stanley Kubrick Estate), Universal Pictures, 20th Century Fox, EOne, Lionsgate, Penguin
− Developed high-level social media strategies, including channel objectives and goal setting for some of the world’s largest entertainment brands, including Harry Potter and Fantastic Beasts, with an audience of 100 million+, driving consistent yoy engagement and growth
− Designed and produced international digital toolkits for multiple territory projects, including for Nickelodeon’s Paw Patrol
− Lead and managed cross-functional teams to execute outstanding social media campaigns for Universal Pictures, EOne and Fox, positioning and developing powerful activations, leading on messaging and content development
− Creative leadership and managing creative process to produce powerful content and opitmise organic performance for brands like Lionsgate, driving value from entertainment properties and targeting specific, defined audiences resulting in more than 500% annual increase in shares and engagement
− Spear-heading social media innovation, driving best practice and passion for new platforms, including TikTok
− Developing frameworks for success and managing implementation of technical integration of social engagement tools and analytics, driving the use of data, setting benchmarks and measuring ROI
− Reviewed and reorganised social media team structure, ways of working, budgets and processes to optimise team performance and deliver an increase in team efficiency and profitability
Highlights:
:: Lead the pitch team to win new business with Nickelodeon and Sega Tokyo 2020
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Senior Account Director (Social Media)33Seconds
- London, United KingdomFull Time
Senior leader managing a team of execs, creatives and analysts to deliver for the agencies biggest clients including Sky Entertainment, Graham Norton Show (So TV), Amazon Tickets, Harper Collins, British Red Cross and Magners Cider.
− Driving a high-performing team during period of company growth. Supporting multiple new retainers and responsible for recruiting and expanding teams
− Translating business and marketing objectives into creative campaigns. Meeting ambitious B2C objectives through dynamic, multi-platform social media campaigns, tailoring to different audiences
− External client communications. Building key relationships with clients and stakeholders and developing a strong profile across all client departments
− Creating strong and thumb stopping content as producer on a variety of large-scale creative productions, including film shoots (up to 30 crew), experiential/stunt offline builds. Harnessing written content, design, photography, videography and cross-platform user experience
− Successful pitch leader, winning high value campaign pitches and retainers
− Managing the creation of paid budgets and overseeing the implementation of digital bought media, including performance tracking
− Thought leader providing social media training to key client in-house teams
Highlights:
:: Lead the pitch team to win Amazon Tickets (£20k p/m retainer) against specialist live entertainment agencies AKA & Dewynters
:: Core part of the pitch team to win Sky Entertainment (£25k p/m retainer) in a competitive process with 10+ agencies
:: Nominated for Social Media Campaign of the Year (PR Moment Awards) for Magners Cider
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Skills
- Social Media
- Content Commissioning
- Content Planning
- Social Media Management
- Social Media Marketing
- Team Leadership
- Strategy