I write articles and news flash on Wordpress. I conduct interviews, work on keywords for SEO and promote articles on social media (Facebook and Twitter).
I was in charge of the company’s website on Joomla 2.5 platform. I was in charge of external communications (social media, newsletter, articles, press releases and press kit) in English and in French. I also was responsible for internal communications (intranet). I also supported commercial teams for RFPs and CRM. I elaborated a scenario for a product video and followed up the project with the contractor. I reported KPIs from Google Analytics and benchmarked products.
I conducted a market research with 5 classmates from A to Z. It included a qualitative survey (focus group) and a quantitative survey. We also went on field to make observations on POS. We drew up recommendations based on the 4 P’s.