Projects credited in
- #youthcertified #passiton, "Hot House Week" with NHS Organ Donor, 23red & Joined Up Thinkingwe brought together five amazing young creatives who'd never worked in-agency before (Sofia, Merle, Hillary, Jonathan and Stafi) to create a nationwide campaign targeting 16-17 year olds about the change-in-law for organ donation in england. for more information, please visit https://bit.ly/2TdQY4j.
- The Virtual Blood DonationThere is a constant need for new blood donors to come forward, particularly young people and those with rarer blood types from the black and South Asian communities. To engage these audiences, we needed to create something that would make them stop and take notice, encourage conversation and drive new donor registrations. We did exactly that. We created an augmented reality app that synched to outdoor screens, which featured an empty blood bag and an ill patient. Members of the public became vir1